R--Intent to Sole Source Contract with the Green Bay Packers, Inc. for advertising and marketing with a professional football team in the Green Bay Metropolitan area
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The Wisconsin National Guard plans to award a sole source contract to the Green Bay Packers, Inc. for a one-year advertising and marketing campaign aimed at increasing enlistments, enhancing recognition in local high schools, and generating leads through professional sports advertising. The Green Bay Packers are the only professional football team in the Green Bay metropolitan area, making them a unique partner for this targeted outreach effort. The contract seeks to leverage the team's local presence and fan base to support National Guard recruitment objectives. The solicitation, identified by the number W912J214T0013, was posted on August 14, 2014, by the Department of Defense through its Wisconsin Army National Guard office located in Camp Douglas, WI. Interested parties were directed to contact Zachary Tevis by 3:00 P.M. CST on August 29, 2014, for further information. The contract falls under the NAICS code 711211, which pertains to sports teams and clubs, aligning with the intended marketing focus.
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