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R--Intent to Sole Source Contract with the Green Bay Packers, Inc. for advertising and marketing with a professional football team in the Green Bay Metropolitan area

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W912J214T0013Federal

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The Wisconsin National Guard plans to award a sole source contract to the Green Bay Packers, Inc. for a one-year advertising and marketing campaign aimed at increasing enlistments, enhancing recognition in local high schools, and generating leads through professional sports advertising. The Green Bay Packers are the only professional football team in the Green Bay metropolitan area, making them a unique partner for this targeted outreach effort. The contract seeks to leverage the team's local presence and fan base to support National Guard recruitment objectives. The solicitation, identified by the number W912J214T0013, was posted on August 14, 2014, by the Department of Defense through its Wisconsin Army National Guard office located in Camp Douglas, WI. Interested parties were directed to contact Zachary Tevis by 3:00 P.M. CST on August 29, 2014, for further information. The contract falls under the NAICS code 711211, which pertains to sports teams and clubs, aligning with the intended marketing focus.

General Info

Wisconsin National Guard awards Packers sole source contract for one-year recruitment advertising campaign.

Agency

Department Of Defense → W7N8 Uspfo Activity Wi ArngView Agency

NAICS

711211 - Sports Teams and ClubsView NAICS

Place of Performance

WI

Set-Aside

NONE

Documents

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No documents available

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Organization & Contact Information

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AgencyDepartment Of Defense → W7N8 Uspfo Activity Wi Arng
ContactsNo contacts available
OfficeCAMP DOUGLAS, WI, 54618-5002, USA
Organization / Agency
Department Of Defense → W7N8 Uspfo Activity Wi Arng
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Office AddressCAMP DOUGLAS, WI, 54618-5002, USA
ContactsNo contact information available

Full Description

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The Wisconsin National Guard intends to sole source a contract with the Green Bay Packers, Inc. for advertising and marketing to gain enlistments, increase recognition in local High Schools and increase lead generation by advertising with professional sports. This requirement has a period of performance (POP) of one year. Green Bay Packers, Inc. is the only professional football team in the Green Bay metropolitan area. Interested parties should contact Zachary Tevis NLT 3:00 P.M. (CST) 29 August 2014 @ zachary.r.tevis.mil@mail.mil

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