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NAICS Code· 711211

NAICS 711211: Sports Teams and Clubs

This U.S. industry comprises professional or semiprofessional sports teams or clubs primarily engaged in participating in live sporting events, such as baseball, basketball, football, hockey, soccer, and jai alai games, before a paying audience. These establishments may or may not operate their own arena, stadium, or other facility for presenting these events. Cross-References.Show more

NAICS 711211 – Sports Teams and Clubs encompasses organizations that operate professional, semi-professional, or elite amateur sports teams and clubs, providing competitive athletic services, fan engagement programs, and related event operations. While primarily a commercial sector, this NAICS code intersects with government contracting through sponsorships, facility management, athlete development partnerships, and wellness or recruitment initiatives supported by federal agencies.

7
Active Contracts
$386K
Total Obligations (12mo)
5
Awarded Contracts (12mo)
5
Contractors Awarded (12mo)
1
Median Bidders per Award
+46.3%
YoY Growth

Industry Spending Overview

Federal obligations, top contractors and agencies, and related industry codes for NAICS 711211.

AI Industry Description

NAICS 711211 – Sports Teams and Clubs encompasses organizations that operate professional, semi-professional, or elite amateur sports teams and clubs, providing competitive athletic services, fan engagement programs, and related event operations. While primarily a commercial sector, this NAICS code ...

NAICS 711211 – Sports Teams and Clubs encompasses organizations that operate professional, semi-professional, or elite amateur sports teams and clubs, providing competitive athletic services, fan engagement programs, and related event operations. While primarily a commercial sector, this NAICS code intersects with government contracting through sponsorships, facility management, athlete development partnerships, and wellness or recruitment initiatives supported by federal agencies. Contracts in this space typically involve performance-based agreements for athletic training, youth sports outreach, veteran rehabilitation programs, and community engagement campaigns tied to physical fitness and morale-building objectives. These services are often delivered through non-profit sports organizations, private club operators, or contractor-managed athletic programs under federal grants or cooperative agreements. No contractor data is available for this NAICS code, indicating limited or highly fragmented federal procurement activity. When contracts do occur, they are typically awarded to small businesses, non-profits, or specialized sports service providers rather than large prime contractors, reflecting the localized and mission-driven nature of the work. No agency data is available, suggesting that procurement is not concentrated among a few major federal buyers. However, agencies with wellness, veteran affairs, or youth development missions—such as the Department of Defense, Department of Health and Human Services, and the Department of the Interior—may occasionally engage this sector for community outreach or physical readiness programs. The competitive landscape is sparse and opportunity density is low, with few recurring contracts and limited visibility in traditional procurement channels. Contractors seeking entry should focus on aligning athletic programs with federal health, education, or veteran reintegration initiatives, leveraging partnerships with local governments and non-profits to access indirect funding streams. Trends suggest growing interest in sports-based therapeutic and resilience-building services, particularly in military and public health contexts.

Top Contractors

Companies with the highest total award value under NAICS 711211, ranked by dollars won.

Ranked by total awards

Top Agencies

Federal agencies directing the most contract spending toward NAICS 711211.

Competition

How many companies historically bid on federal awards in NAICS 711211, from bidder counts reported on USAspending.

Usually Single-Bid

Half or more of reported awards drew exactly one bidder, usually a sign of incumbent-held work rather than an open field. · 686 reported awards

Median Bidders

1

Per reported award, all-time

Single-Bid Awards

82%

Share of reported awards with one bidder

10+ Bidder Awards

0%

Share of reported awards with 10+ bidders

Reported Awards

0

93% of 738 total awards

How this code compares up the NAICS hierarchy. Parent cohorts pool every code under their prefix, so they are the steadier baseline when a 6-digit sample is thin.

Industry FamilyCompetitionMedian BiddersSingle-BidBidder MixReported Awards
711211This Code
Sports Teams and Clubs
Usually Single-Bid182%
68693% of 738
71121NAICS Industry
Usually Single-Bid163%
2,24986% of 2,620
7112Industry Group
Spectator Sports
Usually Single-Bid163%
2,24986% of 2,620
711Subsector
Usually Single-Bid176%
31,46279% of 39,759
71Sector
Arts, Entertainment, and Recreation
Usually Single-Bid171%
46,62182% of 56,521

Bidder counts reported on past federal awards in this NAICS (USAspending). An open opportunity has no bidders yet, so this is the historical norm for similar work, not a fact about this solicitation. Not all awards report bidder counts, and fewer bidders often means incumbent-held work rather than an easier win. Federal reporting of bidder counts fell from ~96% of awards (FY2016) to ~30% (FY2018 onward); the chart shows shares of reported awards, and washed-out stretches mark years with fewer than 30 of them.

Related NAICS Codes

Industries similar to Sports Teams and Clubs, by shared sector, subsector, and industry group.

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NAICS 711211 FAQ

Frequently Asked Questions

NAICS code 711211 covers Sports Teams and Clubs. This U.S. industry comprises professional or semiprofessional sports teams or clubs primarily engaged in participating in live sporting events, such as baseball, basketball, football, hockey, soccer, and jai alai games, before a paying audience. These establishments may or may not operate their own arena, stadium, or other facility for presenting these events. Cross-References.

Recently Posted in Sports Teams and Clubs

NAICS: 711211
Closed
SLED
Sports Marketing & In-Game Advertising CoordinationThe contract titled Sports Marketing & In-Game Advertising Coordination seeks a subcontractor to plan and execute comprehensive sports marketing initiatives across multiple platforms, including in-game advertising, stadium signage, and fan engagement events, with a focus on leveraging athletic partnerships to maximize brand visibility and audience reach. The work is tied to the Michigan Department of Military and Veterans Affairs and is expected to align with state-specific objectives to promote engagement with military and veteran communities through sports channels. Key deliverables involve strategic coordination of marketing assets during live sporting events and sustained outreach efforts that integrate with existing athletic organization networks. The solicitation was posted on July 20, 2026, with a response deadline of August 10, 2026, and is classified under NAICS code 711211, indicating a focus on sports teams and clubs with an emphasis on promotional and marketing services. This is a subcontract opportunity with no set-aside designation, open to qualified vendors capable of delivering integrated marketing solutions in a live event environment. While the place of performance and point of contact details are not specified, the work is anticipated to occur across venues in Michigan under the oversight of the DMVA. Interested parties must submit proposals through the provided Michigan state procurement portal by the stated deadline to be considered for award.
DMVA

POSTED

about 1 month ago

CLOSED

19 days ago
View Details
NAICS: 711211
Closed
Federal
Virtual Esports League AdministrationThe contract seeks a subcontractor to manage online scholastic esports leagues across the Indo-Pacific region, covering end-to-end operational responsibilities including team registration, league scheduling, standings maintenance, and resolution of competitive disputes. The work will support educational initiatives under the Department of Defense’s Education Activity, targeting student athletes in schools connected to DoD networks, with all activities conducted virtually to accommodate the diverse geographic scope. The subcontractor must ensure platform reliability, equitable competition standards, and timely communication with participating institutions to maintain engagement and integrity throughout the league season. The solicitation was posted on July 7, 2026, with responses due by July 22, 2026, and falls under NAICS code 711211 for spectator sports operations, indicating the focus on organized competitive events rather than software development or hardware provision. The contract does not specify a set-aside classification or location details for performance, implying the work is entirely remote and accessible from any location within the Indo-Pacific theater. The successful bidder will interface with DoD-affiliated schools, uphold non-discrimination and safety protocols, and deliver data-driven reporting on participation metrics and league outcomes without direct onsite oversight.
DOD Education Activity

POSTED

about 2 months ago

CLOSED

about 1 month ago
View Details

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