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This Government Contract opportunity was posted on October 16, 2015. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

R--MEDIA MONITORING AND DISTRIBUTION SERVICE

Awarded
NNH15555898QFederal

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NASA is seeking a contractor to provide comprehensive media monitoring and distribution services to enhance the agency's ability to reach critical audiences and measure the impact of its communications. The selected provider will deliver tools to assess the volume, reach, and tone of news coverage and social conversations, while facilitating the distribution of full-text news products to the media, government officials, and the general public. Key requirements include the provision of media intelligence for crisis management, a relationship management database for journalists, and electronic clipping services to track agency visibility. These services are designed to support the Office of Communications in executing the NASA Strategic Plan and maintaining the agency's brand. By leveraging traditional and social media measurement, the contractor will help NASA gauge return on investment and monitor the effectiveness of its communication campaigns. This effort ensures that strategic goals are met through data-driven insights and efficient information dissemination across various global time zones and platforms.

General Info

Agency

N/A

Contract Value

$878,520

NAICS

519190 - All Other Information Services

Place of Performance

NY, USA

Set-Aside

NONE

Award Issued Date

Documents

0

No documents available

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Timeline

4 updates
PhaseAwarded
Posted

Combined Synopsis

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Awarded

Contract was awarded

Submission Closed

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Organization & Contact Information

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AgencyN/A
ContactsNo contacts available
OfficeN/A
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Office AddressN/A
ContactsNo contact information available

Full Description

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The National Aeronautics and Space Administration (NASA) needs to reach a variety of critical audiences with its news and information products and to assess and report on the reach, outcomes and return on investment for its news and information dissemination efforts. The contractor shall provide tools and services that enable NASA to 1) assess the volume, popularity, reach and tone of coverage about NASA issues and events, gauge the pace and quality of social conversations, and to understand the impact of communications campaigns at aggregated and granular levels; 2) distribute up-to-the-minute full-text news and information products to audiences including the news media, the investment community, government decision-makers, and the general public; 3) establish contact and manage relationships with representatives of the news and information media, and enable strategic communicators to target specific media audiences; 4) obtain media intelligence to aid assessment of crisis situations, quick response across time zones, and leveraging of coverage by communication campaigns, events or spokespersons; and 5) distribute news and information electronically to knowledge workers across the agency. The contractor shall provide capabilities including, but not limited to, traditional and social media measurement with analysis to understand reach, obtain insight about audiences, and gauge return on investment; news wire distribution; contact and customer relationship management database of journalists and news media outlets; executive news briefing; and electronic clipping. These tools and services will assist NASA's associate administrator for communications and Office of Communications staff in fulfilling their responsibilities as outlined in NASA Policy Directive 1000.3, Chapter 4, Section 2.1, including, but not limited to, developing and implementing plans that address objectives, metrics and actions needed to execute the strategic goals and outcomes in the NASA Strategic Plan; monitoring communications performance and metrics, as well as effectiveness and efficiency of programs and processes; and building and maintaining the NASA brand.

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