Research Dissemination

AMENDED REQUIREMENT: This is a SMALL BUSINESS SOURCES SOUGHT NOTICE to determine the availability of small businesses (e.g., 8(a), veteran-owned small businesses, services-disabled veteran owned small businesses, HUB Zone small businesses, small disadvantaged businesses, and women-owned small businesses) that can provide research dissemination services in collaboration with the National Institute on Drug Abuse (NIDA), Public Information & Liaison Branch. This is NOT a solicitation for proposals, proposal abstracts, or quotations. Capability statements received will assist the Government in deteriminig the appropriate acquisition method, including whether a set-aside is possible. An organization that is not considered a small business under the applicable NAICS code should not submit a response to this notice. Services to be provided include researching and developing national campaign initiatives about drug abuse and addiction as well as producing campaign materials, promoting the projects, and evaluating outcomes. The emphasis is to utilize online and other new technologies for NIDA's campaigns while continuing to use more traditional outlets, such as television and radio PSA's. NIDA aims to reach a variety of audiences that includes researchers and scientists, the general public, students, teachers, parents, segments of the Spanish-speaking community, community organizations and leaders as part of its legislative mandate to disseminate its research findings to the public. NIDA has developed a number of national campaign initiatives that strive to develop and deliver messages about drug abuse and addiction to these target audiences. The range of support services will encompass the following areas: (1) Content development and management, including online database, Internet publishing and editorial services for appropriate resources in English and Spanish; (2) Developing messages and approaches for campaigns and projects, including market research and testing; (3) Electronic Product Development, including development and management of several NIDA portals and additional sites supporting NIDA activities, campaigns and initiatives, as well as social media portals on which NIDA has a presence; (4) Interactive, integrative marketing and dissemination strategies, with a focus on using web and other new media technologies; (5) Public Awareness Campaign Planning, with a focus on using new and emerging Web 2.0, social networking features and tools for the accurate and timely and reliable dissemination of research-based information for NIDA's varied target audiences; (6) Measuring and evaluating campaign activities, including identifying lessons learned, and innovative ideas for continuing campaigns and developing new ones. Information sent must be in writing and should be relevant and specific to the above technical areas, on each of the following qualifications: (1) Experience: An outline of previous similar projects, specific experience in performing the items listed above, especially established experience in successful development and implementation of national initiatives and campaigns and experience with health and science projects; (2) Personnel: Name, professional qualifications and specific experience of scientists and/or technical personnel who may be assigned as project director and other key positions; (3) Facilities: Availability and description of facilities and equipment required to conduct this type of work. Capability statements should include any other specific and relevant information about this planned procurement to improve our knowledge of offerors' capabilities. Interested organizations must demonstrate and document, in any capability statements submitted, extensive experience with and the ability to perform the above tasks. Organizations should demonstrate capability to administer and coordinate interrelated tasks in an effective and timely manner. Documentation may include, but not be limited to, contracts, both Government and commercial, the organization has performed, references, i.e., names, titles, telephone numbers, and any other information serving to document the organization's capability, e.g., awards, commendations, etc. This notice is for information and planning purposes only and does not commit the Government to any contractual agreement. This is not a request for proposals. The Government neither intends to award a contract based on responses under this announcement nor otherwise pay for the preparation of any information submitted for the Government's use. Any proprietary information should be so marked. Interested organizations submitting a capability statement in response to this sources sought announcement must provide the following: 1) company name and address; 2) point of contact, 3) phone/fax/email; 4) NAICS Codes, 5) business size and status; 6) capability information in response to the requirement and 7) type of small business. Due to changes in the work specified above the due date for capability statements is extended. Please submit written capability statements by December 18, 2009 to the NIDA Contracting Officer.