RFI#3: Marketing Analytics Dashboard Services for Air Education and Training Command

The Air Education and Training Command (AETC) is seeking qualified vendors to develop a comprehensive marketing analytics dashboard aimed at enhancing its recruiting efforts. The project requires the integration of multiple data sources, real-time visualization capabilities, and AI-driven insights to support strategic decision-making. The dashboard must also adhere to Department of Defense compliance standards and accessibility requirements, ensuring secure and inclusive access for users. An amendment to the initial request for information (RFI) has extended the submission deadline to July 18, 2025, and introduced additional questions, including a Rough Order of Magnitude estimate, while consolidating points of contact to streamline communication. This solicitation is informational and does not guarantee a contract award, emphasizing the competitive and exploratory nature of the project. The solicitation, identified as RFI#3 with the number AETCMA25RFI003, is posted by the Department of the Air Force at JBSA Randolph, Texas. It targets vendors under NAICS code 541511, which covers custom computer programming services. Interested parties are encouraged to review the detailed opportunity through the provided link and submit their responses by the specified deadline. Primary contact for inquiries is Joseph Sitterly, with Sasha Stewart as a secondary contact, both reachable via email and phone. The initiative underscores the Air Force’s focus on leveraging advanced analytics to optimize recruitment strategies through innovative technological solutions.