RFP# 92215 - Digital Media - Creative Production, Testing, & Optimization Services

The contract for digital media creative development and optimization services at the University of Maryland Global Campus is governed primarily by university and Maryland state procurement regulations, with no references to standard federal FAR clauses. It encompasses the development, testing, and performance optimization of digital assets across various social media platforms, including Meta, Google Demand Gen, DV360, LinkedIn, TikTok, and Performance Max, among others. The scope emphasizes scalable creative production aligned with UMGC’s branding standards, performance metrics, and analytic capabilities to structure testing and optimize outcomes. The contract is estimated to be valued between 500,000 and 2 million dollars, with an initial term of 18 months starting around February 2026, and includes options for two additional six-month renewals. The procurement process prioritizes technical merit over cost, with proposals evaluated through a structured process involving initial compliance checks, technical scoring, potential oral discussions, and subsequent price evaluation, culminating in award decisions based on overall best value. The contractual framework incorporates multiple referenced documents, including appendices for proposal forms, pricing templates, contract templates, and electronic payment authorizations, all of which form the basis of the agreement. The contract emphasizes compliance with Maryland’s Living Wage law, data privacy laws including GDPR if applicable, and confidentiality obligations concerning UMGC’s proprietary and sensitive information. It also stipulates responsibilities regarding quality control, inspection, and acceptance, with UMGC responsible for evaluating deliverables at the destination and contractor responsible for ensuring material conformance and correcting deficiencies at no additional cost. Payment procedures require electronic submission of invoices, with a 30-day net period, and the contractor must register for electronic funds transfer unless exempted. The agreement includes provisions for contract modifications, renewal options, and conflict of interest disclosures, while emphasizing the importance of confidentiality, security, and responsible subcontractor management. Overall, the contract is structured to facilitate flexible, high-quality digital media services aligned with UMGC’s strategic objectives, regulatory compliance, and procurement policies.