Safety Campaign at FSU

The Florida Department of Highway Safety and Motor Vehicles intends to establish a single source contract with Legends Sales and Marketing, LLC, valued at approximately $50,000, to support a statewide advertising campaign targeting Florida State University fans with driver safety messages. Legends Sales and Marketing holds exclusive multi-media rights for FSU sponsorship opportunities, which justifies the non-competitive, sole source procurement process. The scope encompasses creative strategy, production, placement, and distribution of campaign materials aimed at promoting public safety, with performance expected during a designated campaign period, although specific dates are not provided. The contract emphasizes compliance with Florida procurement regulations, notably Rule 60A-1.045, F.A.C., and includes protest procedures under Florida Statutes, ensuring adherence to statutory rights and processes. The contractual framework incorporates standard Florida administrative rules and the PUR 7778 form, which is used for sole source justifications. No detailed evaluation criteria, competitive award methodology, or proposal submission instructions are included, reflecting the sole source nature of the acquisition. The agreement does not specify packaging, labeling, shipping, or inspection requirements, as the services are purely advertising-related and do not involve physical goods. Administrative contacts are identified, with the primary point of contact being Katie Downey at the agency, but no specific clauses regarding security, key personnel, or contract modifications are present. Overall, the contract is structured around a targeted, exclusive advertising campaign leveraging FSU sponsorship rights, with administrative and procedural provisions aligned with Florida’s procurement statutes.