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SE1282 - TGC Econometrics

Awarded

ocds-h6vhtk-077eebInternational

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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Sport England has awarded contract SE1282 to Wavemaker Limited for econometric modelling to evaluate the impact of the This Girl Can campaign. The project aims to determine how various campaign channels, messages, and activations drive reported action, while also assessing population-level changes in physical activity. A primary focus of the research is to analyze the campaign's effectiveness among inactive lower-socioeconomic women aged 14 to 74, with specific emphasis on Black women, South Asian Muslim women, pregnant women, mothers with children under one, and those aged 55 to 74. The contract is valued at 17,600 pounds excluding VAT, with an estimated performance period running from December 10, 2026, to June 10, 2028, and a potential six-month extension. This initiative follows a 2025 feasibility study designed to test the viability of using econometric modelling to measure outcomes for all women, LSEG women, and the campaign's specific target audiences.

General Info

Agency

Contract Value

$0

NAICS

541910 - Marketing Research and Public Opinion Polling

Place of Performance

Not specified

Set-Aside

NONE

Awardee

Documents

1

Sport England - SE1282 TGC Econometrics Award

award

Low

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Timeline

PhaseAwarded

PostedOct 1

Award Notice

AwardedOct 5

Contract was awarded

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Organization & Contact Information

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AgencySport England

Contacts1 person available

OfficeN/A

Organization / AgencySport England

Office AddressN/A

Contacts

contact@example.gov

Full Description

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As part of the evaluation for the This Girl Can campaign, we want to better understand the impact that the campaign is having. Our research objectives are to understand: • Campaign impact exploring how different campaign channels, messages, and activations drive reported action; • Population level impact exploring if and how the campaign is associated with changes in population-level physical activity. In 2025 we commissioned a feasibility study to test if we could use econometric modelling to answer both objectives for all women, LSEG women and This Girl Can campaign target audiences. The target audiences for Phase 6 include inactive lower-socioeconomic women aged 14-74 with a particular focus on inactive lower-socioeconomic women who are also: Black, South Asian Muslim, pregnant and/or with a child under 1; and those aged 55-74 years old.

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