Shared Ride Tax Analysis - Feasibility Study

The City of Los Angeles, through the Office of the City Administrative Officer, is seeking a consultant to conduct a feasibility study on implementing a shared ride tax targeting services such as ride-hailing and microtransit. The study must evaluate legal, economic, and operational considerations under California state law, with particular attention to Proposition 13 requiring two-thirds voter approval for special taxes. The consultant will analyze existing tax models from other California jurisdictions, assess potential tax bases such as per-trip fees or percentage-of-fare structures, review collection mechanisms, estimate revenue potential, and examine impacts on ridership and equity. Key legal frameworks guiding the analysis include parcel taxes, Mello-Roos Community Facilities Districts, and prior city studies. The work must be completed within a tight timeline: the Notice to Proceed is scheduled for May 8, 2026, with a draft report due June 8, 2026, and a final report incorporating City feedback due by June 29, 2026, ensuring alignment with the 2026 election calendar. All deliverables are to be submitted electronically to the City Administrative Officer’s office for review and formal acceptance. The solicitation, numbered 228265, was posted on April 30, 2026, with bids due by 5:00 p.m. on May 7, 2026, and awards will be made using a best-value trade-off approach, not lowest price technically acceptable. Proposals will be scored out of 100 points across four evaluation criteria: value of services and costs (40 points), proposed work plan (30 points), demonstrated experience and capacity (20 points), and past work product (10 points), with a minimum score of 70 required for eligibility. Proposals must include background information, staff qualifications, timelines, and detailed fees but are not subject to page or word limits. Submission is exclusively via email to designated City contacts. Attachments provide critical context, including state restrictions on local taxation, the 2026 election calendar, property tax regulations, and Mello-Roos district formation processes. Consultants must certify no conflicts of interest and adhere to strict confidentiality requirements. No contract administration details such as invoicing procedures, payment offices, or accounting codes are provided, and no packaging, marking, or security clearance requirements apply. The study aims to produce a policy-ready proposal to inform potential ballot measures or legislative action, with performance limited