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Campaign Analytics and Performance Reporting

Active
State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

Documents

This scope was carved out of 2026-10-402 SLI.

The full solicitation package (3 documents), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

School of Performing Arts Attendance Campaign Request for Proposal

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Organization & Contact Information

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AgencyOhio → The University of Akron
ContactsNo contacts available
OfficeN/A
Office AddressN/A
ContactsNo contact information available

Full Description

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Performs real-time tracking and post-campaign analysis for prime contractors on University of Akron attendance campaign projects. Sets up tracking mechanisms and optimizes campaigns using Google Analytics and social media insight tools. Adheres to University of Akron data reporting standards. Delivers real-time tracking dashboards and a final post-campaign performance analytics report.

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More opportunities from Ohio → The University of Akron

Same awarding agency

New
SLED
School of Performing Arts Attendance Campaign Request for Proposal
Solicitation # 2026-10-402 SLI
The University of Akron is soliciting proposals for a multi-channel promotional campaign to increase audience attendance at the School of Performing Arts student music, dance, and theatre performances. The campaign will target the Northeast Ohio community and focus on key venues including E.J. Thomas Hall and the Akron Civic Theatre. All creative efforts must align with the university brand platform, The World Needs More Yes, and support a performance calendar featuring events such as Collage, the University of Akron Dance Company, JazzWeek, and the Kulas Concert Series. The total all-in budget for this project is 175,000 USD, which must cover all agency fees, creative production, and media placement. Proposals are due by 3:00 PM local time on November 11, 2026, and must be submitted exclusively through Workday Strategic Sourcing. Evaluation is based on five equally weighted criteria: strategy, media buying capabilities, creative concept, cost proposal, and team management. The university requires compliance with WCAG 2.0 level A and AA accessibility standards for any web-accessible systems, necessitating the submission of a Voluntary Product Accessibility Template. Additionally, the contract adheres to the Federal Buy America Act and Ohio Revised Code, offering a five percent preference to qualified Ohio or border state bidders. Selection may result in the appointment of one, multiple, or no vendors.

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Diploma Production, Digital Credentialing and Fulfillment Services
Solicitation # 2026-10-395-MRT
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