SNAP Eligibility & Program Participation Data Tracking

The contract seeks to collect and analyze data on Supplemental Nutrition Assistance Program (SNAP) usage across competitor grocery stores to enhance DeCA’s understanding of customer demographics and pricing sensitivity. This effort is focused on gathering insights into how SNAP beneficiaries shop, including purchasing patterns, product preferences, and price responsiveness, which will inform DeCA’s strategic decisions regarding product offerings, pricing structures, and service improvements for military families and eligible customers. The data collection will involve monitoring competitor locations to assess the scale and nature of SNAP redemption, enabling DeCA to benchmark its own performance and adapt to evolving consumer behaviors in the retail food sector. The solicitation is classified as a subcontract with a NAICS code of 541611, indicating it involves management, scientific, and technical consulting services. It was posted on July 24, 2026, with a response deadline of August 3, 2026. The contract is administered by the Department of Defense under the W6QK Acc-Apg Director office, with performance expected to occur at a location identified as 24420, likely referencing a specific military installation or operational area. No set-aside preferences or organizational type restrictions are specified, and the project does not include a designated point of contact in the provided information. The goal is to provide actionable intelligence that supports DeCA’s mission to deliver competitive, affordable, and relevant retail services to its customer base.