South Beach Festival, Inc

The Florida Department of Agriculture and Consumer Services intends to enter into a single-source sponsorship agreement with South Beach Seafood Festival, Inc. to promote the “Fresh From Florida” brand at the South Beach Seafood Festival, a strategic initiative authorized under Sections 571.2 and 571.24 of the Florida Statutes and Rule 60A-1.045 of the Florida Administrative Code. This non-competitive procurement is justified by the vendor’s exclusive rights to the festival name and associated trademarks, which prevent other entities from providing equivalent branding opportunities. The estimated value of the agreement ranges between $50,000 and $75,000, with contract execution targeted for June 30, 2027. Prospective vendors may submit information regarding their ability to deliver similar services until August 31, 2026, via email to procurement@fdacs.gov or by mail to the department’s Tallahassee office. The primary deliverable involves authorized use of the “Fresh From Florida” logo in festival advertising and promotional materials to increase public awareness and retail sales of Florida-grown agricultural products. No formal line-item pricing, packaging requirements, inspection procedures, or invoicing protocols are detailed, as the procurement centers on promotional services rather than physical goods. The Florida Department of Agriculture and Consumer Services, through its Division of Marketing and Development, is the procuring agency, with Brittany Harvey listed as the primary point of contact. No Federal Acquisition Regulation clauses apply, as this is governed exclusively by state statutes and administrative rules, and no competitive evaluation factors are established given the sole-source nature of the agreement.