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Brand Strategy and Visual Identity Consultant

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International

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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The Brand Strategy and Visual Identity Consultant subcontract involves providing high-level strategic development for the brand identity of prime contractors associated with Host Society 2029 Canada Games projects. The selected consultant will be responsible for establishing the brand promise, differentiation strategy, personality, voice, tone, and value proposition. Additionally, the scope includes creating a positioning framework and brand architecture informed by detailed market analysis tools. The successful candidate must possess specific experience working with major sporting events or multi-stakeholder projects funded by the government. The primary deliverables for this engagement are the Brand Identity Platform and the Strategy Document. Interested parties must submit their responses by October 30, 2026, at 4:00 PM.

General Info

Consultant to develop brand strategy and identity for Host Society 2029 Canada Games.

Place of Performance

CAN

Set-Aside

NONE

Documents

This scope was carved out of f11eaa5d-5d6e-4f8b-9f1e-f6d856e07fdb.

The full solicitation package (1 document), including the RFP, is on the prime solicitation, not on this scope.

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Agency of Record for Strategic Brand and Marketing Services/Agence attitrée pour les services stratégiques de marque et de marketing

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Organization & Contact Information

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Agencybids&tenders
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Full Description

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Performs high-level strategic development of brand identity for prime contractors on Host Society 2029 Canada Games projects. Develops the brand promise, differentiation strategy, personality, voice, tone, and value proposition. Creates the brand architecture and positioning framework using market analysis tools. Requires experience with multi-stakeholder government-funded projects or major sporting events. Delivers the Brand Identity Platform and Strategy Document.

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