Brand Strategy and Visual Identity Consultant
Contract Overview
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AI Contract Overview
The Brand Strategy and Visual Identity Consultant subcontract involves providing high-level strategic development for the brand identity of prime contractors associated with Host Society 2029 Canada Games projects. The selected consultant will be responsible for establishing the brand promise, differentiation strategy, personality, voice, tone, and value proposition. Additionally, the scope includes creating a positioning framework and brand architecture informed by detailed market analysis tools. The successful candidate must possess specific experience working with major sporting events or multi-stakeholder projects funded by the government. The primary deliverables for this engagement are the Brand Identity Platform and the Strategy Document. Interested parties must submit their responses by October 30, 2026, at 4:00 PM.
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This scope was carved out of f11eaa5d-5d6e-4f8b-9f1e-f6d856e07fdb.
The full solicitation package (1 document), including the RFP, is on the prime solicitation, not on this scope.
Agency of Record for Strategic Brand and Marketing Services/Agence attitrée pour les services stratégiques de marque et de marketing
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