Agency of Record for Strategic Brand and Marketing Services/Agence attitrée pour les services stratégiques de marque et de marketing

The 2029 Canada Games Host Society is seeking a qualified agency to serve as the Agency of Record for strategic brand and marketing services for the 2029 Canada Summer Games in Moncton and the Saint John Region, New Brunswick. The scope of work includes the development of a brand identity and platform within the Canada Games Council framework, a comprehensive marketing and communications strategy covering public relations and social media, and the design and development of a bilingual website. Additionally, the agency will be responsible for creating public-facing publications, such as athlete and VIP handbooks, and providing ongoing support through December 31, 2029. Proposals will be evaluated based on overall best value, with the highest weights placed on responsiveness to the work scope (35%) and demonstrated experience in similar projects (35%), followed by cost effectiveness (20%), value-in-kind opportunities (5%), and proposal clarity (5%). The contract is non-exclusive and does not guarantee a minimum volume of services. Interested agencies must provide a detailed fee breakdown, including fixed fees for brand development and separate costs for third-party expenses. Key personnel requirements include an account lead, project manager, creative lead, and website lead. The submission deadline is October 30, 2026, with initial project milestones targeted for February and March 2027.