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Strategic Media Buying and Planning

Active
State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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This subcontract for Strategic Media Buying and Planning supports prime contractors on projects for the California Office of Exposition Park Management. The selected provider will be responsible for developing a comprehensive Media Strategy Plan, executing and managing strategic media buys across multiple channels, and providing media training for relevant stakeholders. To successfully fulfill these requirements, the contractor must utilize professional media buying platforms and audience analytics tools to ensure effective placement and reach. The contract falls under NAICS code 541810 and requires the delivery of the finalized Media Strategy Plan along with evidence of executed media placements. Interested parties should note that the solicitation was posted on October 16, 2026, with a response deadline set for December 1, 2026.

General Info

Place of Performance

CA, USA

Set-Aside

NONE

Documents

This scope was carved out of OEPM 26-400.

The full solicitation package (1 document), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

RFP No. OEPM 26-400 Business Development Marketing Communications Services

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Organization & Contact Information

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AgencyCalifornia → Office of Exposition Park
ContactsNo contacts available
OfficeN/A
Office AddressN/A
ContactsNo contact information available

Full Description

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Performs planning and execution of strategic media buys for prime contractors on Office of Exposition Park Management projects. Develops a Media Strategy Plan, executes and manages strategic media buys across various channels, and conducts media training for stakeholders. Requires access to media buying platforms and audience analytics tools. Delivers the Media Strategy Plan and executed media placements.

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