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Social Media Campaign Execution & Digital Media Buying

Active
Federal

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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This subcontract opportunity with the Department of Commerce Patent and Trademark Office focuses on the execution of digital amplification for public awareness projects. The selected provider will be responsible for developing social media strategies, scheduling content, managing media buying for ad placements, and tracking engagement through industry tools such as Sprout Social or Hootsuite. All activities must strictly adhere to federal social media policies and USPTO/OPIA brand guidelines. The primary deliverables include the successful execution of social media campaigns and the provision of detailed performance metric reports. This requirement falls under NAICS code 541810. Interested parties should note the response deadline of November 6, 2026.

General Info

USPTO subcontract for digital amplification and social media management due November 6, 2026.

NAICS

541810 - Advertising Agencies

Place of Performance

VA, USA

Set-Aside

NONE

Documents

This scope was carved out of 140-0176.

The full solicitation package (1 document), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

United States Patent and Trademark Office (USPTO) Public Awareness campaign strategy on the dangers of counterfeit substances or devices

AI Contract Breakdown

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Timeline

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Organization & Contact Information

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AgencyDepartment Of Commerce Pto
ContactsNo contacts available
OfficeN/A
Organization / AgencyDepartment Of Commerce Pto
Office AddressN/A
ContactsNo contact information available

Full Description

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Executes digital amplification of campaigns for prime contractors on USPTO public awareness projects. Performs social media strategy, content scheduling, ad placement (media buying), and engagement tracking using tools like Hootsuite or Sprout Social. Adheres to USPTO/OPIA brand guidelines and federal social media policies. Delivers executed social media campaigns and performance metric reports.

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