2025 Advertising and Marketing Communications Services VOR Refresh

The 2025 Advertising and Marketing Communications Services VOR Refresh is a solicitation issued by Supply Ontario on behalf of the Government of Ontario to establish a Vendor-of-Record arrangement for Ontario Government Ministries, Agencies, and Broader Public Sector entities. Preferred vendors will provide a wide array of services, including account management, strategic planning, cooperative marketing, owned channel integration, performance reporting, consumer insights, creative design, and comprehensive project management across print, digital, broadcast, and out-of-home media. The VOR is divided into two distinct streams: Stream One for projects utilizing talent from any source, and Stream Two specifically for vendors who are direct signatories with the Alliance of Canadian Cinema, Television and Radio Artists (ACTRA). Awarding is based on the best technical score, with a minimum passing threshold of 75 points. Evaluation is weighted toward capabilities and relevant experience at 70 points, with an additional 30 points allocated to domestic capabilities, specifically focusing on Ontario or Canada-based client casework from the past five years. Bidders must submit their responses through the Ontario Tenders Portal by November 13, 2026. Compliance requirements include adherence to the Occupational Health and Safety Act, proof of insurance, WSIB coverage, and tax compliance. Bidders are also required to disclose ownership status and the percentage of their global staffing and production based within Ontario or Canada.