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Diverse and Community Media Outreach Specialist

Active
State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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The Diverse and Community Media Outreach Specialist subcontract supports the California Franchise Tax Board by identifying and partnering with diverse media outlets for advertising projects. The selected specialist is responsible for vetting ethnic and community media outlets in accordance with Government Code Section 65054, negotiating placements, and implementing targeted, location-based advertising. This role requires the use of media buying platforms and ad-serving technology to deliver a comprehensive Media Inclusion Plan and successfully executed placements. This opportunity is associated with NAICS code 541810 and is centered in Fresno, California. Interested parties must adhere to the response deadline of December 31, 2026. The project focuses on expanding the reach of state advertising through strategic partnerships with underrepresented media organizations to ensure inclusive community outreach.

General Info

Subcontract for diverse media outreach and advertising placements for California Franchise Tax Board.

Place of Performance

Fresno, CA, USA

Set-Aside

NONE

Documents

This scope was carved out of RFP FTB-2627-00432.

The full solicitation package (5 documents), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

RFP FTB-2627-00432 CalEITC Advertising Campaign

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Organization & Contact Information

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AgencyCalifornia → Franchise Tax Board
ContactsNo contacts available
OfficeN/A
Office AddressN/A
ContactsNo contact information available

Full Description

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Identifies and partners with diverse media outlets for prime contractors on California Franchise Tax Board (FTB) advertising projects. Vets ethnic and community media outlets per Government Code Section 65054, negotiates placements, and implements location-based targeted advertising. Utilizes media buying platforms and ad-serving technology. Delivers a Media Inclusion Plan and executed placements.

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