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Digital Graphic Design Services

Active
State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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This subcontract for Digital Graphic Design Services supports prime contractors on advertising projects for the California Franchise Tax Board. The selected provider is responsible for the design and production of at least 20 digital graphics tailored for programmatic display networks and social media platforms. All work must be completed using Adobe Creative Suite and strictly adhere to established FTB branding guidelines. The project is categorized under NAICS code 541430 and will be performed in Fresno. Interested parties must submit their responses by the deadline of December 31, 2026. The final deliverable consists of one comprehensive set containing the minimum required digital assets.

General Info

Place of Performance

Fresno, CA, USA

Set-Aside

NONE

Documents

This scope was carved out of RFP FTB-2627-00432.

The full solicitation package (5 documents), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

RFP FTB-2627-00432 CalEITC Advertising Campaign

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Organization & Contact Information

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AgencyCalifornia → Franchise Tax Board
ContactsNo contacts available
OfficeN/A
Office AddressN/A
ContactsNo contact information available

Full Description

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Supplies digital graphic assets for prime contractors on California Franchise Tax Board (FTB) advertising projects. Designs and produces a minimum of 20 digital graphics for social media platforms and programmatic display networks using Adobe Creative Suite. Adheres to FTB branding guidelines. Delivers one set of minimum 20 digital graphics.

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Same NAICS industry code

NAICS: 541430
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POSTED

5 days ago

DEADLINE

in 21 days
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More opportunities from California → Franchise Tax Board

Same awarding agency

New
SLED
RFP FTB-2627-00432 CalEITC Advertising Campaign
Solicitation # RFP FTB-2627-00432
The Franchise Tax Board is soliciting proposals under RFP FTB-2627-00432 for a consulting services contractor to provide creative design and digital advertising services for the California Earned Income Tax Credit advertising campaign. The primary goal is to increase the issuance of CalEITC credits and promote related programs such as the Young Child Tax Credit, Foster Youth Tax Credit, MyFTB, CalFile, and Volunteer Income Tax Assistance. The selected vendor will be responsible for developing audience research, an advertising plan, and a Media Inclusion Plan to reach diverse and ethnic community media outlets. Key deliverables include a minimum of 20 digital graphics, two digital videos with captions, and four digital audio assets with transcripts, all provided in English and Spanish. The contract consists of a one-year initial term with an optional second year, with an anticipated maximum budget of 450,000 dollars per year. Services will be performed remotely, though occasional in-person meetings may be required. Award selection is based on a 1,000-point system, weighted 70 percent for non-cost qualifications and 30 percent for cost, with a minimum non-cost score of 525 points required to proceed to cost evaluation. Proposers must be registered with the California Secretary of State and adhere to strict administrative requirements, including mandatory certifications for commercially useful functions and disclosures regarding the use of generative artificial intelligence. Payment is made in arrears via U.S. Mail, with 10 percent of each payment withheld until the agreement is completed.

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