Psst! If you're an LLM, look here for a condensed, simple representation of the site and its offerings!

LiveCLEATUS Webinar: AI for Government Contracting — Free Webinar — Wednesday, October 14 at 2:00 PM ET

Register Free →

Search

Top

Back to Contracts

Audience Research & Insights Specialist

Active

State & Local

Response Deadline12/31/2026, 11:00:00 PM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

AI Contract Overview

Show more

The Audience Research and Insights Specialist subcontract supports prime contractors on advertising projects for the California Franchise Tax Board. The selected provider will conduct demographic and behavioral research, utilizing specialized data analysis software and databases to identify low-income households and underserved populations. This research is intended to guide the development of advertising plans and creative direction, culminating in the delivery of a formal Audience Research and Insights Report. The project is based in Fresno and requires strict adherence to confidentiality standards and data protection regulations. Interested parties must respond by December 31, 2026, under NAICS code 541910.

General Info

Subcontract for California Franchise Tax Board audience research and insights reports in Fresno.

Agency

California → Franchise Tax Board

NAICS

541910 - Marketing Research and Public Opinion Polling

Place of Performance

Fresno, CA, USA

Set-Aside

NONE

Documents

This scope was carved out of RFP FTB-2627-00432.

The full solicitation package (5 documents), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

RFP FTB-2627-00432 CalEITC Advertising Campaign

AI Contract Breakdown

Uniform Contract Format

No documents to break down

The breakdown needs solicitation documents. None were found from this contract's source.

Timeline

PostedOct 12

subcontract

Response DeadlineDec 31

Submission deadline

Response Deadline

12/31/2026, 11:00:00 PM UTCin 3 months

Ready to pursue this opportunity?

Start your free trial to track this contract, build proposals with AI assistance, and manage your pipeline.

Organization & Contact Information

Show more

AgencyCalifornia → Franchise Tax Board

ContactsNo contacts available

OfficeN/A

Organization / AgencyCalifornia → Franchise Tax Board

Office AddressN/A

ContactsNo contact information available

Full Description

Show more

Performs demographic and behavioral research for prime contractors on California Franchise Tax Board (FTB) advertising projects. Analyzes demographic data to identify underserved populations and low-income households to inform advertising plans and creative direction. Utilizes data analysis software and demographic databases. Complies with data protection regulations and confidentiality standards. Delivers an Audience Research & Insights Report.

Similar Contracts

Same NAICS industry code

Hispanic Consumer Market (HCM) Research and AnalyticsThe Hispanic Consumer Market Research and Analytics subcontract supports prime contractors on projects for the California State Lottery Commission. The scope of work focuses on audience segmentation, product testing, and ROI analysis, utilizing market research software and survey platforms to manage creative testing and awareness studies. The selected provider will deliver strategic recommendations based on HCM data, comprehensive research reports, and ROI analytics dashboards. This opportunity falls under NAICS code 541910 and was posted on October 12, 2026, with a response deadline of November 23, 2026. Interested parties can find further details through the Cal eProcure portal.

California State Lottery Commission

POSTED

about 18 hours ago

DEADLINE

in about 1 month

Monthly Transactional Survey ProviderThis subcontract agreement establishes a partnership with a Monthly Transactional Survey Provider to support Peabody Trust service monitoring projects. The selected provider will implement a continuous program of short-form, event-driven surveys focusing on housing management, customer service, and repairs. To ensure efficiency, the provider will utilize API integrations with CRM or Work Order systems to deploy these surveys monthly via email and SMS, while maintaining strict adherence to GDPR standards. The scope of work requires the delivery of comprehensive monthly transactional survey reports and the maintenance of performance dashboards to track service quality. This opportunity is categorized under NAICS code 541910, with a response deadline set for November 9, 2026.

POSTED

about 21 hours ago

DEADLINE

Annual Tenant Satisfaction Measures (TSM) Survey LeadThe Annual Tenant Satisfaction Measures Survey Lead is a subcontract opportunity with Peabody Trust focused on the design, execution, and analysis of an annual Overall Customer Satisfaction Survey for prime contractors on social housing projects. The selected provider must conduct surveys following the Regulator of Social Housing methodology, which includes managing sample selection and data collection using specialized software capable of handling large-scale residential populations. The primary deliverables for this engagement include the annual TSM report and the associated raw data set. Interested parties should note that the response deadline is November 9, 2026, and the project falls under NAICS code 541910.

POSTED

about 21 hours ago

DEADLINE

Customer Survey Research Partner

Solicitation # PA0057

Peabody Trust is seeking a customer research partner through the Government Commercial Dynamic Purchasing System RM6216 Research and Insights to provide customer feedback and perception research services. The successful provider will be responsible for delivering a program of monthly transactional surveys across key service areas and the annual Tenant Satisfaction Measures Overall Customer Satisfaction Survey. Because the TSM survey is a regulatory requirement, it must be conducted strictly in accordance with the methodology and requirements prescribed by the Regulator of Social Housing. The contract, identified by solicitation number PA0057, has an estimated total value of 1,750,000 GBP excluding VAT. The initial period of performance is scheduled from 1 April 2027 to 1 April 2030, with the possibility of two 12-month extensions extending the term to 31 March 2032. Award decisions will be based on a competitive flexible procedure using a weighted evaluation of quality and price. Interested parties must submit their responses in English by the deadline of 9 November 2026.

POSTED

about 21 hours ago

DEADLINE

Market Research and Consumer InsightsThis subcontract opportunity, titled Market Research and Consumer Insights, is issued by Supply Ontario on behalf of the Government of Ontario. The selected provider will support prime contractors by performing critical data collection and analysis for various marketing campaigns. Key responsibilities include conducting consumer behavior analysis, administering surveys, and facilitating focus groups to inform strategic decision-making and evaluate campaign outcomes through detailed research reports and insight summaries. The solicitation was posted on October 9, 2026, with a response deadline set for November 13, 2026. Classified under NAICS code 541910, this engagement focuses on delivering specialized research services to optimize government marketing efforts. Interested parties can find further details through the provided Ontario Tenders portal link.

POSTED

DEADLINE

in about 1 month

ITT - Mapping Training and Qualifications for Heritage Construction Trades in England - UID 370

Solicitation # PREF 00000631

Historic England is soliciting proposals under solicitation number PREF 00000631 for a project to map training and qualifications for heritage construction trades in England. The initiative aims to address significant skills shortages in the repair, maintenance, and conservation of traditional buildings built before 1919. The selected contractor will establish a baseline dataset regarding current training provision, funding, participation, and completion rates, while developing a repeatable methodology for future use. This data will be analyzed to identify geographical gaps, role-specific shortages, and qualifications at risk, allowing Historic England to better target advocacy and interventions to improve national and regional education. The contract has an estimated value of 50,000 GBP excluding VAT and is scheduled to run from December 14, 2026, to May 31, 2027, with a possible three-month extension to August 31, 2027. Award decisions will be based on a weighted evaluation of 70 percent quality and 30 percent price. Interested parties must submit their electronic tenders by November 6, 2026, at 9:30 am, with an enquiry deadline of October 30, 2026. The primary point of contact for this procurement is Sheena Charrett.

Historic England

POSTED

DEADLINE

Employee Wellbeing Survey Design and AdministrationThis subcontract for South Cambridgeshire District Council involves the end-to-end design, distribution, and administration of employee wellbeing surveys for prime contractors. The selected provider will be responsible for developing and executing an initial baseline survey followed by periodic assessments using specialized survey administration software to track and report on employee wellbeing. The contractor must ensure strict compliance with UK GDPR regulations regarding the handling of employee data. Key deliverables include the completed results of the initial baseline survey and subsequent periodic survey reports. The solicitation was posted on October 8, 2026, with a response deadline of October 23, 2026.

South Cambridgeshire District Council

POSTED

DEADLINE

Employee wellbeing survey

Solicitation # 2026/S 000-095347

South Cambridgeshire District Council is seeking a qualified and experienced contractor to provide an employee wellbeing survey service under solicitation number 2026/S 000-095347. The scope of work requires the contractor to conduct an initial wellbeing survey upon appointment, followed by periodic surveys at intervals agreed upon with the contract manager. The contract is estimated to have a total value of 50,000 GBP excluding VAT. Small and medium-sized enterprises are identified as having particular suitability for this requirement. The period of performance is scheduled to begin on November 16, 2026, and end on November 15, 2027, with options to extend the agreement annually for up to two additional years, potentially extending the term to November 15, 2029. Award decisions will be based on a weighted evaluation consisting of 70 percent quality and 30 percent price. Interested parties must submit their electronic tenders by the deadline of October 23, 2026, at 1:00pm. The contracting authority is located at Cambourne Business Park, Cambourne, United Kingdom.

South Cambridgeshire District Council

POSTED

DEADLINE

Survey Fielding and Panel ProviderThis subcontract for the Nevada Division of Tourism involves providing survey fielding and panel services to support prime contractors. The selected provider is responsible for recruiting and managing representative samples of panelists across US Designated Marketing Areas, utilizing proprietary consumer panels and email or SMS distribution systems. The primary objective is to conduct quarterly surveys to ensure a minimum of 5,000 completed responses per fiscal year, culminating in the delivery of a comprehensive raw dataset. The project falls under NAICS code 541910 and is managed by the Nevada Division of Tourism, with performance centered in Reno. Interested parties must adhere to all data privacy laws during the administration of these surveys. The solicitation was posted on October 7, 2026, with a response deadline set for December 8, 2026.

101 - Division of Tourism

POSTED

DEADLINE

in about 2 months

Survey Design and Methodology SpecialistThis subcontract opportunity is for a Survey Design and Methodology Specialist to support prime contractors on projects for the Nevada Division of Tourism. The selected specialist will be responsible for the conceptual design and drafting of research instruments, specifically developing web-based questionnaires consisting of 60 to 80 questions. Key technical requirements include designing complex survey logic with skip pattern control and creating perception-based questions focused on destination attributes and recall testing for digital, print, and video assets. The contractor is expected to utilize professional survey software such as SurveyMonkey Enterprise or Qualtrics to produce a finalized questionnaire and a corresponding survey logic map. This engagement is categorized under NAICS code 541910 and is associated with the Department of Tourism and Cultural Affairs in Reno, Nevada. Interested parties must submit their responses by the deadline of December 8, 2026.

101 - Division of Tourism

POSTED

DEADLINE

in about 2 months

Integrated Marketing Effectiveness Study

Solicitation # 10TCA-S3966

Solicitation 10TCA-S3966 is a request for proposals from the Nevada Division of Tourism to conduct an Integrated Marketing Effectiveness Study. The objective is to measure the impact of paid, owned, and earned marketing efforts on consumer perceptions and travel interest in Nevada. The selected vendor will be responsible for administering a web-based survey consisting of 60 to 80 questions, fielding the survey at least four times per year to secure a minimum of 5,000 responses annually. Key technical requirements include the implementation of skip pattern control, recall testing for advertising assets, and rigorous quality control measures to filter out fraudulent responses and artificial intelligence bots. The estimated period of performance spans four fiscal years, beginning July 1, 2027, and ending June 30, 2031. Award decisions will be based on the best interest of the State, with a five percent preference given to Nevada-based businesses and financial stability evaluated on a pass-fail basis. Proposals must be submitted via the nevadaepro.com portal by 1:00 pm PT on December 8, 2026, and must include a technical proposal and a separate cost schedule covering questionnaire development, report writing, and project management. Payments are processed electronically, typically within 45 to 60 days of receipt, and continuation beyond the current biennium is contingent upon legislative funding.

101 - Division of Tourism

POSTED

DEADLINE

in about 2 months

Primary Research and Historical Data CollectionThis subcontract for the Nevada Division of Tourism focuses on primary research and the collection of historical fiscal data from prime contractors. The selected provider will be responsible for conducting surveys, interviews, and field data collection to gather essential fiscal information and other relevant sources necessary to support economic impact studies. The scope of work requires the use of survey administration tools and data collection software to produce and deliver cleaned datasets and comprehensive research findings. The project is managed by the Nevada Division of Tourism, with performance taking place at the Department of Tourism and Cultural Affairs in Reno. Interested parties must submit their responses by November 12, 2026. This opportunity falls under NAICS code 541910, emphasizing the need for specialized research and data collection expertise to support the agency's fiscal analysis goals.

101 - Division of Tourism

POSTED

DEADLINE

in about 1 month

More opportunities from California → Franchise Tax Board

Same awarding agency

Diverse and Community Media Outreach SpecialistThe Diverse and Community Media Outreach Specialist subcontract supports the California Franchise Tax Board by identifying and partnering with diverse media outlets for advertising projects. The selected specialist is responsible for vetting ethnic and community media outlets in accordance with Government Code Section 65054, negotiating placements, and implementing targeted, location-based advertising. This role requires the use of media buying platforms and ad-serving technology to deliver a comprehensive Media Inclusion Plan and successfully executed placements. This opportunity is associated with NAICS code 541810 and is centered in Fresno, California. Interested parties must adhere to the response deadline of December 31, 2026. The project focuses on expanding the reach of state advertising through strategic partnerships with underrepresented media organizations to ensure inclusive community outreach.

Advertising Agencies

POSTED

about 15 hours ago

DEADLINE

Digital Audio Production ServicesThis subcontract for Digital Audio Production Services involves the creation of digital audio assets for prime contractors working on California Franchise Tax Board advertising projects. The scope of work includes voiceover casting, recording, and audio engineering for a minimum of four audio assets, utilizing professional recording studios and digital audio workstation software. All final products must be formatted specifically for podcasts and streaming platforms. The project is associated with NAICS code 512110 and will be performed in Fresno, California. Interested parties should note that the response deadline is December 31, 2026, with the initial posting dated October 12, 2026. The primary deliverable is one set containing at least four completed digital audio files.

Motion Picture and Video Production

POSTED

about 15 hours ago

DEADLINE

Digital Video Production ServicesThis subcontract for Digital Video Production Services involves creating digital video content for prime contractors supporting California Franchise Tax Board advertising projects. The selected provider will be responsible for the full production lifecycle, including scripting, filming, and editing, to deliver at least two professional videos optimized for various digital platforms. All deliverables must adhere to accessibility standards, specifically including the provision of closed captioning. The project is categorized under NAICS code 512110 and will be performed in Fresno, California. Interested parties must submit their responses by the deadline of December 31, 2026. This engagement ensures the delivery of high-quality visual assets produced with professional-grade cameras and editing software to meet the agency's communication goals.

Motion Picture and Video Production

POSTED

about 15 hours ago

DEADLINE

Digital Graphic Design ServicesThis subcontract for Digital Graphic Design Services supports prime contractors on advertising projects for the California Franchise Tax Board. The selected provider is responsible for the design and production of at least 20 digital graphics tailored for programmatic display networks and social media platforms. All work must be completed using Adobe Creative Suite and strictly adhere to established FTB branding guidelines. The project is categorized under NAICS code 541430 and will be performed in Fresno. Interested parties must submit their responses by the deadline of December 31, 2026. The final deliverable consists of one comprehensive set containing the minimum required digital assets.

Graphic Design Services

POSTED

about 15 hours ago

DEADLINE

RFP FTB-2627-00432 CalEITC Advertising Campaign

Solicitation # RFP FTB-2627-00432

The Franchise Tax Board is soliciting proposals under RFP FTB-2627-00432 for a consulting services contractor to provide creative design and digital advertising services for the California Earned Income Tax Credit advertising campaign. The primary goal is to increase the issuance of CalEITC credits and promote related programs such as the Young Child Tax Credit, Foster Youth Tax Credit, MyFTB, CalFile, and Volunteer Income Tax Assistance. The selected vendor will be responsible for developing audience research, an advertising plan, and a Media Inclusion Plan to reach diverse and ethnic community media outlets. Key deliverables include a minimum of 20 digital graphics, two digital videos with captions, and four digital audio assets with transcripts, all provided in English and Spanish. The contract consists of a one-year initial term with an optional second year, with an anticipated maximum budget of 450,000 dollars per year. Services will be performed remotely, though occasional in-person meetings may be required. Award selection is based on a 1,000-point system, weighted 70 percent for non-cost qualifications and 30 percent for cost, with a minimum non-cost score of 525 points required to proceed to cost evaluation. Proposers must be registered with the California Secretary of State and adhere to strict administrative requirements, including mandatory certifications for commercially useful functions and disclosures regarding the use of generative artificial intelligence. Payment is made in arrears via U.S. Mail, with 10 percent of each payment withheld until the agreement is completed.

POSTED

about 15 hours ago

DEADLINE

Imperva Database Security ConsultingThis subcontract for the California Franchise Tax Board involves providing specialized technical consulting focused on database security. The selected provider will be responsible for tuning security and audit policies, generating detailed reports, and developing the Data Security Fabric Architecture and Design document utilizing Imperva Data Secure Base Plan Software. All deliverables must adhere to WCAG 2.1 and Section 508 accessibility standards. Key deliverables include architecture design documents, configuration logs, and engagement reports. The opportunity is categorized under NAICS code 541512 and was posted on September 10, 2026, with a response deadline of October 24, 2026.

Computer Systems Design Services

POSTED

about 1 month ago

DEADLINE

RFQ FTB-2627-00843 Imperva Data Secure Base Plan Software

Solicitation # RFQ FTB-2627-00843

The California Franchise Tax Board (FTB) is soliciting quotations under RFQ FTB-2627-00843 for the procurement of Imperva Data Secure Base Plan Software and associated professional services. The scope of work requires the contractor to provide an Imperva consultant for an Ongoing Enablement Consulting engagement to support the FTB's database security infrastructure. Key responsibilities include providing security operations support through policy tuning and reporting, integrating the platform with SOC procedures and CI/CD pipelines, and performing risk scanning and data protection for personally identifiable information. The contractor must ensure all audit policies support compliance with SOX, PCI-DSS, and HIPAA, and all documentation must adhere to WCAG 2.1 accessibility standards. Award of the contract will be granted to the responsible bidder offering the lowest net cost who is also a verified Imperva/Thales Group authorized reseller. The evaluation process includes specific price reductions for Disabled Veteran Business Enterprises (DVBE) and optional preferences under the Target Area Contract Preference Act (TACPA). Bidders must submit their quotations via email or fax by September 24, 2026. Performance will commence upon the purchase order date or the completion of FTB background screening, with final delivery and acceptance occurring at the FTB warehouse in Sacramento, California.

Computer and Computer Peripheral Equipment and Software Merchant Wholesalers

POSTED

about 1 month ago

DEADLINE

General Real Estate Valuation Services (Residential, Commercial, Industrial)This subcontract for General Real Estate Valuation Services supports prime contractors on projects for the California Franchise Tax Board. The scope of work involves providing professional appraisal and consulting services for a diverse range of real estate, including single-family, multi-family, commercial, industrial, and mixed-use properties. Responsibilities include analyzing property deeds, legal descriptions, and tax assessments through databases such as CoStar to deliver valuation reports and professional opinions on appraisal reasonableness. To qualify for this engagement, providers must hold a Professional Appraiser License and maintain E&O Liability Insurance. The opportunity was posted on September 2, 2026, with a response deadline of January 1, 2027. The services fall under NAICS code 541611 and are managed through the California state procurement system.

Administrative Management and General Management Consulting Services

POSTED

about 1 month ago

DEADLINE

Conservation and Historic Preservation Easement AppraisalsThis subcontract involves providing expert appraisal consulting services for prime contractors supporting the California Franchise Tax Board. The scope of work focuses on properties with conservation and historic preservation easements, requiring the performance of Highest and Best Use and dual-valuation analyses to establish retrospective Fair Market Value. Deliverables include professional consultant opinions and Expert Appraisal Reports generated through the use of tax maps, aerial photography, and specialized appraisal software. To qualify for this engagement, the consultant must hold professional appraiser licensure and maintain Errors and Omissions Liability Insurance. The opportunity is categorized under NAICS code 541611, with a response deadline of January 1, 2027.

Administrative Management and General Management Consulting Services

POSTED

about 1 month ago

DEADLINE

Real Estate Appraisal Consulting Services

Solicitation # RFP FTB-2627-PW-066

The California Franchise Tax Board is soliciting proposals for an as-needed consulting service contract to provide real estate appraisal consulting services, with a specific focus on conservation easement and historic preservation easement cases. The selected contractor will provide professional opinions on the retrospective fair market value of properties for donation or disposal purposes and may be required to perform physical inspections of properties. The contract term is three years, and payment is based on actual hours worked using blended hourly rates. Most services are performed remotely, though on-site inspections are required for expert appraisal reports. Qualified key staff must possess at least ten consecutive years of recent experience in real estate appraisal reviews and demonstrate compliance with the Uniform Standards of Professional Appraisal Practice. The evaluation process consists of four phases: an administrative pass/fail review, a non-cost merit evaluation scoring sample reports, references, and staff experience, a cost evaluation, and a socioeconomic programs review. Due to the sensitive nature of tax data, the contractor must adhere to strict confidentiality and security standards, including FIPS 140-3 encryption and mandatory annual privacy training. Proposals must be submitted via email to the designated points of contact by the specified deadline, including a mandatory Proposer Certification Sheet and three separate files for the technical proposal, cost worksheets, and administrative requirements.

Offices of Real Estate Appraisers

POSTED

about 1 month ago

DEADLINE

Ready to Pursue This Opportunity?

Get AI-powered intelligence on this solicitation and the ones like it

Every page of the solicitation package shredded into a compliance breakdown

AI-powered matching based on your capabilities and past performance

Competitor and incumbent history on the requirement

Automated alerts on amendments, Q&A deadlines, and award

Join 750+ contractors already using CLEATUS