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Qualitative Research Services (Interviews & Focus Groups)

Active

State & Local

Response Deadline11/06/2026, 08:00:00 PM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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This subcontract for Qualitative Research Services supports prime contractors on brand health projects for Virginia Polytechnic Institute and State University. The selected provider will perform discovery and assessment tasks, including conducting one-on-one stakeholder interviews and moderating focus groups to determine reputation drivers. Additionally, the scope involves reviewing existing marketing collateral and previous research utilizing qualitative data analysis software such as NVivo or ATLAS.ti. The contractor is responsible for maintaining strict data security and quality standards for all participant information and must deliver final transcripts and qualitative synthesis reports. Performance will take place in Blacksburg, Virginia. Interested parties must respond by November 6, 2026, under NAICS code 541910.

General Info

Qualitative research services for Virginia Tech brand health projects due November 6, 2026.

Agency

Virginia Polytechnic Institute and State University

NAICS

541910 - Marketing Research and Public Opinion Polling

Place of Performance

Blacksburg, VA, USA

Set-Aside

NONE

Documents

This scope was carved out of 218672705.

The full solicitation package (1 document), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

RFP 218672705 Comprehensive Institutional Brand Health, Perception, and Brand Equity Study

AI Contract Breakdown

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Timeline

PostedOct 7

subcontract

Response DeadlineNov 6

Submission deadline

Response Deadline

11/06/2026, 08:00:00 PM UTCin 29 days

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Organization & Contact Information

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AgencyVirginia Polytechnic Institute and State University

ContactsNo contacts available

OfficeN/A

Organization / AgencyVirginia Polytechnic Institute and State University

Office AddressN/A

ContactsNo contact information available

Full Description

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Performs discovery and assessment for prime contractors on Virginia Tech brand health projects. Conducts one-on-one stakeholder interviews and moderates focus groups to identify reputation drivers. Reviews existing marketing collateral and previous research using qualitative data analysis software like NVivo or ATLAS.ti. Adheres to data security and quality practices for participant data. Delivers transcripts and qualitative synthesis reports.

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