RFP FTB-2627-00432 CalEITC Advertising Campaign

The Franchise Tax Board is soliciting proposals under RFP FTB-2627-00432 for a consulting services contractor to provide creative design and digital advertising services for the California Earned Income Tax Credit advertising campaign. The primary goal is to increase the issuance of CalEITC credits and promote related programs such as the Young Child Tax Credit, Foster Youth Tax Credit, MyFTB, CalFile, and Volunteer Income Tax Assistance. The selected vendor will be responsible for developing audience research, an advertising plan, and a Media Inclusion Plan to reach diverse and ethnic community media outlets. Key deliverables include a minimum of 20 digital graphics, two digital videos with captions, and four digital audio assets with transcripts, all provided in English and Spanish. The contract consists of a one-year initial term with an optional second year, with an anticipated maximum budget of 450,000 dollars per year. Services will be performed remotely, though occasional in-person meetings may be required. Award selection is based on a 1,000-point system, weighted 70 percent for non-cost qualifications and 30 percent for cost, with a minimum non-cost score of 525 points required to proceed to cost evaluation. Proposers must be registered with the California Secretary of State and adhere to strict administrative requirements, including mandatory certifications for commercially useful functions and disclosures regarding the use of generative artificial intelligence. Payment is made in arrears via U.S. Mail, with 10 percent of each payment withheld until the agreement is completed.