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Hispanic Media Strategy and Placement

Active
State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

General Info

Place of Performance

CA, USA

Set-Aside

NONE

Documents

This scope was carved out of R005664.

The full solicitation package (4 documents), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

R005664 Hispanic Marketing and Advertising Agency RFP

AI Contract Breakdown

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Timeline

Posted

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Response Deadline

Submission deadline

Response Deadline

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Organization & Contact Information

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AgencyCalifornia State Lottery Commission
ContactsNo contacts available
OfficeN/A
Office AddressN/A
ContactsNo contact information available

Full Description

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Plans and buys media placements for prime contractors on California State Lottery Commission projects targeting the Hispanic consumer market. Develops advertising plans across all channels, manages Hispanic media partner relationships, and executes media buys using specialized media buying software. Delivers media plans, placement schedules, and campaign performance reports.

Similar Contracts

Same NAICS industry code

NAICS: 541810
New
SLED
R005664 Hispanic Marketing and Advertising Agency RFP
Solicitation # R005664
The California State Lottery is soliciting proposals under RFP R005664 for a qualified Hispanic Marketing and Advertising Agency to target the California Hispanic consumer market. The primary objectives are to raise brand awareness, elevate perceptions, and maximize product sales to increase contributions to public schools. The selected agency will provide a comprehensive suite of services, including creative production of Spanish-language materials, integrated marketing and media strategies, account management, and HCM-specific research and analytics. The contract features an initial five-year term with an estimated maximum expenditure authority of 40 million dollars, subject to annual budget approvals, and may be extended for up to two additional one-year terms. To be eligible, agencies must be licensed in California, maintain a physical office within the state, and possess at least three years of experience in Hispanic marketing. Minimum qualifications include annual billings of at least 10 million dollars for 2023 through 2025 and a requirement that 25 percent of the agency's work product be dedicated to Hispanic marketing. Proposals will be evaluated based on best value across three phases: eligibility and capabilities, semi-finalist on-site visits, and finalist submittals. Special preferences are available for Small and Micro Businesses and Disabled Veteran Business Enterprises. Submissions are due by November 23, 2026, and must include six hard copies and electronic versions submitted via Liquid Files. Proposers must adhere to strict formatting and page limits and are mandatorily required to disclose any use of Generative AI in their proposal development. The contract requires comprehensive insurance coverage, including Commercial General Liability and Workers Compensation, and mandates compliance with the Americans with Disabilities Act and the Drug-Free Workplace Act. Payment is issued monthly in arrears within 45 calendar days of receiving an undisputed invoice.
California State Lottery Commission

POSTED

about 15 hours ago

DEADLINE

in about 1 month
View Details
NAICS: 541810
New
International
2025 Advertising and Marketing Communications Services VOR Refresh
Solicitation # tender_22246
The 2025 Advertising and Marketing Communications Services VOR Refresh is a solicitation issued by Supply Ontario on behalf of the Government of Ontario to establish a Vendor-of-Record arrangement for Ontario Government Ministries, Agencies, and Broader Public Sector entities. Preferred vendors will provide a wide array of services, including account management, strategic planning, cooperative marketing, owned channel integration, performance reporting, consumer insights, creative design, and comprehensive project management across print, digital, broadcast, and out-of-home media. The VOR is divided into two distinct streams: Stream One for projects utilizing talent from any source, and Stream Two specifically for vendors who are direct signatories with the Alliance of Canadian Cinema, Television and Radio Artists (ACTRA). Awarding is based on the best technical score, with a minimum passing threshold of 75 points. Evaluation is weighted toward capabilities and relevant experience at 70 points, with an additional 30 points allocated to domestic capabilities, specifically focusing on Ontario or Canada-based client casework from the past five years. Bidders must submit their responses through the Ontario Tenders Portal by November 13, 2026. Compliance requirements include adherence to the Occupational Health and Safety Act, proof of insurance, WSIB coverage, and tax compliance. Bidders are also required to disclose ownership status and the percentage of their global staffing and production based within Ontario or Canada.
Supply Ontario

POSTED

4 days ago

DEADLINE

in about 1 month
View Details

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