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Hispanic Experiential Marketing and Promotions

Active
State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

General Info

Documents

This scope was carved out of R005664.

The full solicitation package (4 documents), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

R005664 Hispanic Marketing and Advertising Agency RFP

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Organization & Contact Information

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AgencyCalifornia State Lottery Commission
ContactsNo contacts available
OfficeN/A
Office AddressN/A
ContactsNo contact information available

Full Description

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Develops and executes grassroots and experiential promotional events for prime contractors on California State Lottery Commission projects. Implements consumer promotions to increase player acquisition using event production equipment and street-team staffing. Operates within California's regulatory environment for promotions. Delivers executed events, activations, and engagement metrics.

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R005664 Hispanic Marketing and Advertising Agency RFP
Solicitation # R005664
The California State Lottery is soliciting proposals under RFP R005664 for a qualified Hispanic Marketing and Advertising Agency to target the California Hispanic consumer market. The primary objectives are to raise brand awareness, elevate perceptions, and maximize product sales to increase contributions to public schools. The selected agency will provide a comprehensive suite of services, including creative production of Spanish-language materials, integrated marketing and media strategies, account management, and HCM-specific research and analytics. The contract features an initial five-year term with an estimated maximum expenditure authority of 40 million dollars, subject to annual budget approvals, and may be extended for up to two additional one-year terms. To be eligible, agencies must be licensed in California, maintain a physical office within the state, and possess at least three years of experience in Hispanic marketing. Minimum qualifications include annual billings of at least 10 million dollars for 2023 through 2025 and a requirement that 25 percent of the agency's work product be dedicated to Hispanic marketing. Proposals will be evaluated based on best value across three phases: eligibility and capabilities, semi-finalist on-site visits, and finalist submittals. Special preferences are available for Small and Micro Businesses and Disabled Veteran Business Enterprises. Submissions are due by November 23, 2026, and must include six hard copies and electronic versions submitted via Liquid Files. Proposers must adhere to strict formatting and page limits and are mandatorily required to disclose any use of Generative AI in their proposal development. The contract requires comprehensive insurance coverage, including Commercial General Liability and Workers Compensation, and mandates compliance with the Americans with Disabilities Act and the Drug-Free Workplace Act. Payment is issued monthly in arrears within 45 calendar days of receiving an undisputed invoice.
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