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Sponsorship Program Design and Asset Valuation

Active
State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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This subcontract, titled Sponsorship Program Design and Asset Valuation, focuses on the strategic development of sponsorship programs for prime contractors working on projects at the OC Fair and Event Center. The selected provider will be responsible for identifying and valuing sponsorable assets, such as signage and naming rights, while creating tiered sponsorship packages and establishing ROI metrics and sales guidelines. To ensure accuracy, the contractor will utilize market research tools and ROI modeling software. The final deliverables for this engagement include a comprehensive sponsorship program guide, a tiered package menu, and a detailed asset valuation list. This opportunity is associated with the 32nd DAA in Costa Mesa, California, under NAICS code 541613. Interested parties must submit their responses by October 30, 2026.

General Info

Place of Performance

CA, USA

Set-Aside

NONE

Documents

This scope was carved out of SS-12-26.

The full solicitation package (1 document), including the RFP, is on the prime solicitation, not on this scope.

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Sponsorship and Advertising Sales Services

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Organization & Contact Information

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AgencyCalifornia → 32nd DAA -Costa Mesa
ContactsNo contacts available
OfficeN/A
Office AddressN/A
ContactsNo contact information available

Full Description

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Performs strategic development of sponsorship programs for prime contractors on OC Fair & Event Center (OCFEC) projects. Identifies and values sponsorable assets including naming rights and signage, creates tiered sponsorship packages, and develops ROI metrics and sales guidelines. Utilizes market research tools and ROI modeling software. Delivers a comprehensive sponsorship program guide, tiered package menu, and asset valuation list.

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Same NAICS industry code

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Same awarding agency

NAICS: 541840
New
SLED
Sponsorship and Advertising Sales Services
Solicitation # SS-12-26
The 32nd District Agricultural Association is soliciting proposals for Sponsorship and Advertising Sales Services at the OC Fair & Event Center in Costa Mesa, California. The selected contractor will be responsible for maximizing revenue and brand impact by identifying sponsorable assets, creating tiered sponsorship packages, prospecting and negotiating with sponsors, and managing account fulfillment. Key operational requirements include maintaining a full-time on-site presence from June through August to service sponsors during the annual OC Fair and providing weekly progress reports to the Chief Business Development Officer. The contract term runs from December 1, 2026, through November 30, 2028, with three optional one-year extensions. The contract utilizes a commission-based pricing structure tied to specific sales goals, including 3 million dollars from new sponsors and 712,000 dollars from renewing multi-year sponsors. Award selection is based on a 100-point weighted scoring system evaluating corporate experience, the ability to perform, and financial stability, with a 5 percent preference granted to certified small businesses. Bidders must submit a comprehensive proposal via WeTransfer by October 30, 2026, including a technical proposal and a mandatory financial bid form. Awardees must comply with strict insurance requirements, including Commercial General Liability and Automobile Liability, and adhere to all facility policies, including Megan's Law screening and specific personnel identification procedures.
Media Representatives

POSTED

about 8 hours ago

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in 23 days
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NAICS: 541810
New
SLED
Advertising & Media Buying Services
Solicitation # AM-06-26
The 32nd District Agricultural Association is soliciting proposals under solicitation number AM-06-26 for advertising and media buying services for the OC Fair and Event Center in Costa Mesa, California. The selected contractor will be responsible for executing integrated marketing campaigns across traditional, digital, social, television, radio, and out-of-home media. Key deliverables include account management, strategic media planning, and production services for video, photography, and audio. While the bidder's compensation is separate, the District anticipates an annual media budget of approximately 1.2 million dollars, with additional annual estimates of 100,000 dollars for television production and 30,000 dollars for radio production. The contract will be awarded to the proposer with the highest cumulative score based on a three-phase process involving initial technical and financial scoring, presentations for the top three candidates, and a final selection. Evaluation criteria include relevant experience, creative work examples, method of approach, campaign creative concepts, and the financial proposal. Bidders must submit a comprehensive proposal including a technical and financial bid, as well as mandatory certifications regarding the Darfur Contracting Act and the Iran Contracting Act for estimates exceeding 1 million dollars. Compliance requirements include adherence to the California Public Contract Code, the Fair Employment and Housing Act, the Americans with Disabilities Act, and prevailing-wage requirements per California Labor Code section 1773. The District will monitor performance through a scorecard tracking metrics such as strategic value, budget stewardship, and responsiveness. Special emphasis is placed on qualifications for Hispanic marketing and media buying. Payment terms generally prohibit the prepayment of third-party placement costs, and the District reserves the right to pay vendors directly.
Advertising Agencies

POSTED

5 days ago

DEADLINE

in 20 days
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