Statewide Marketing Campaign to Establish CHC Rate Reform

The Community Health Care Association of New York State (CHCANYS) is seeking information from qualified agencies or consultants to develop a targeted advocacy and marketing campaign around the inclusion of rate reform in the Executive Budget cycle (October 2024 – May 2025). This campaign will primarily target the governor and other key stakeholders to promote awareness and foster support for meaningful rate reform initiatives advanced through the State budget. Goal: Establish Rate Reform: Promote the necessity and benefits of rate reform to the governor and secure rate reform in the final enacted FY26 State budget. To do this, we need to: Influence Policymaker Decision Making: Convince legislators and the executive to make rate reform a key component of the State budget. Increase Public Awareness: Develop materials and outreach strategies to inform the public and stakeholders about the importance of rate reform. Monitor and Adapt: Set up mechanisms to monitor the campaign’s effectiveness and make necessary adjustments. Scope of Services The selected agency or consultant will be expected to provide the following services: Strategy Development: Create a comprehensive marketing strategy tailored to the campaign's objectives. Content Creation: Develop impactful messaging and marketing materials targeted to the Governor and Legislature. Outreach Campaigns: Plan and implement outreach activities, including digital marketing, public relations, paid and earned media, and other methods as deemed appropriate. Stakeholder Mapping and Engagement: Identify key stakeholders, including the Governor, her staff, legislators and community leaders, and develop a plan to engage them. Monitoring and Reporting: Establish metrics for success and provide regular updates on campaign progress. Due date:09/30/2024 5:00 PM County(ies): All NYS counties Location: New York