This Solicitation opportunity from California was posted on January 27, 2026. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

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Strategic Advertising and Creative Agency of Record

Closed

2026-RFP-075State & Local

Submission Closed03/02/2026, 10:00:19 PM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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NAICS: 541810

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2 days ago

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in 13 days

AI Contract Overview

Ontario International Airport (ONT) has experienced a significant brand transformation since transitioning to local control, driven by data insights, targeted storytelling, and strategic advertising that positioned the airport with a distinct "So Cal. So Easy." identity. This repositioning successfully reshaped public perception, emphasizing convenience, modernity, and customer focus, which helped ONT regain its competitive status in Southern California and beyond. The transformation involved strong collaboration with agency partners and forward-thinking decisions, resulting in award-winning recognition and a robust emotional connection with the Inland Empire community. This foundational work has built widespread trust and momentum, setting the stage for the airport’s next phase of branding. The current solicitation seeks a visionary strategic advertising and creative agency of record to partner with ONT in evolving its brand into an even more bold and influential presence on regional, national, and international levels. The agency will be expected to help drive the airport’s continued growth through innovative campaigns and storytelling that extend beyond traditional advertising, effectively turning ONT’s brand into a movement. The opportunity is managed by California’s Marketing & Communications office, with contact points including the Senior Vice President of Communications & Marketing and the Procurement Specialist. Responses to the solicitation are due by March 2, 2026.

General Info

ONT seeks a creative agency to elevate its brand nationally by March 2, 2026.

Agency

California → Marketing & Communications

NAICS

541810 - Advertising Agencies

Place of Performance

CA, USA

Set-Aside

NONE

Documents

RFP 2026-RFP-075 Strategic Advertising and Creative Agency of Record for Ontario International Airport

29 pages · rfp

High

AI Contract Breakdown

Uniform Contract Format

Timeline

PhaseClosed

PostedJan 27

Solicitation

Response DeadlineMar 2

Deadline has passed

Submission Closed

03/02/2026, 10:00:19 PM UTC

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Organization & Contact Information

AgencyCalifornia → Marketing & Communications

Contacts2 people available

OfficeOntario, CA, 91761, USA

Organization / AgencyCalifornia → Marketing & Communications

Office AddressOntario, CA, 91761, USA

Contacts

Eren CelloSenior Vice President of Communications & Marketing

contact@example.gov

+1 (555) 000-0000

Kevin CitalanProcurement Specialist

contact@example.gov

+1 (555) 000-0000

Full Description

Since the transfer to local control, Ontario International Airport (ONT) has undergone an extraordinary brand transformation, one grounded in data-driven insights, intentional storytelling and strategic advertising that reintroduced ONT to Southern California (and the World) in a bold new light. By listening closely to passengers, understanding regional sentiment and embracing a distinct "So Cal. So Easy." identity, ONT reclaimed its rightful place in the market and reshaped perceptions of what a convenient, modern, customer-centered airport experience can be. This transformation did not happen by chance. It was powered by strong, collaborative agency partnerships and disciplined, future-focused decision-making that elevated ONT to award-winning recognition and generated visible, measurable momentum across the region. The brand's evolution has sparked pride within the Inland Empire, drawn the attention of the broader aviation industry, and created a genuine emotional connection with the communities we serve. Now, ONT stands at a defining moment. We have set the stage with a powerful brand foundation, one that has proven its impact and earned the trust of millions. What comes next is our next great act: evolving the brand into its most daring, creative, and influential expression yet. We are seeking a visionary partner who sees the potential ahead, who is energized by transformation, and who is ready to help bring the next chapter of ONT's story to life. Together, we have the opportunity to shape not just campaigns, but a movement, one that propels ONT further onto the regional, national and international stage.

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