This Solicitation opportunity from California was posted on January 27, 2026. The submission period has ended. Browse the details below for market research, or find similar active opportunities.
Strategic Advertising and Creative Agency of Record
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Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.
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Ontario International Airport (ONT) has experienced a significant brand transformation since transitioning to local control, driven by data insights, targeted storytelling, and strategic advertising that positioned the airport with a distinct "So Cal. So Easy." identity. This repositioning successfully reshaped public perception, emphasizing convenience, modernity, and customer focus, which helped ONT regain its competitive status in Southern California and beyond. The transformation involved strong collaboration with agency partners and forward-thinking decisions, resulting in award-winning recognition and a robust emotional connection with the Inland Empire community. This foundational work has built widespread trust and momentum, setting the stage for the airport’s next phase of branding. The current solicitation seeks a visionary strategic advertising and creative agency of record to partner with ONT in evolving its brand into an even more bold and influential presence on regional, national, and international levels. The agency will be expected to help drive the airport’s continued growth through innovative campaigns and storytelling that extend beyond traditional advertising, effectively turning ONT’s brand into a movement. The opportunity is managed by California’s Marketing & Communications office, with contact points including the Senior Vice President of Communications & Marketing and the Procurement Specialist. Responses to the solicitation are due by March 2, 2026.
General Info
Agency
NAICS
Place of Performance
CA, USASet-Aside
Timeline
Submission Closed
Organization & Contact Information
Full Description
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