This Government Contract opportunity from Department Of Agriculture was posted on August 27, 2021. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

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Strategic Communications

Awarded

12RADZ21F0193Federal

Submission Closed08/13/2021, 12:00:00 AM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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NAICS: 541820

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Centre Wellington

POSTED

4 days ago

DEADLINE

in 24 days

AI Contract Overview

The USDA Rural Development Office of External Affairs has established a strategic communications contract, solicitation number 12RADZ21F0193, to provide consultancy and campaign execution services. The primary objective is to implement a communications pilot project that utilizes new strategic tools to increase awareness of priority programs among underserved, high-priority, and hard-to-reach rural stakeholders. These efforts focus on promoting critical resources for broadband access in schools and healthcare, economic resilience, infrastructure improvements, safe drinking water, and the creation of jobs and equity in rural communities. The scope includes the production of targeted communication products designed to motivate socially and economically disadvantaged individuals and families to apply for available loans and grants. To prevent a lapse in these mission-critical services following the expiration of a previous agreement, a short-term bridge contract was awarded to Ogilvy as a logical follow-on. This bridge requirement carries an estimated value of 275,000 dollars per period, with an initial base period running from August 15, 2021, to February 14, 2022, and a six-month option. The long-term procurement goal is a contract consisting of a one-year base period plus four option years. Managed by the USDA Regional Acquisition Division in Washington, DC, under NAICS code 541820, the initiative aims to provide a proof of concept for future campaigns that drive prosperity and equity across rural communities.

General Info

Agency

Department Of Agriculture → Usda/rd/regional Acq Division

Contract Value

$418,280.49

NAICS

541820 - Public Relations Agencies

Place of Performance

Washington, DC, USA

Set-Aside

NONE

Awardee

OGILVY PUBLIC RELATIONS WORLDWIDE INC. DC 20036-3622 USA

Award Issued Date

08/13/2021, 12:00:00 AM UTC

Documents

USDA RD Office of External Affairs - Limited Sources Justification

justification-and-authorization

Low

AI Contract Breakdown

Uniform Contract Format

Contract not broken down yet

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Timeline

PhaseAwarded

PostedAug 27

Award Notice

AwardedAug 13

Contract was awarded

Submission Closed

08/13/2021, 12:00:00 AM UTC

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Organization & Contact Information

AgencyDepartment Of Agriculture → Usda/rd/regional Acq Division

Contacts1 person available

OfficeWASHINGTON, DC, 20005, USA

Organization / AgencyDepartment Of Agriculture → Usda/rd/regional Acq Division

Office AddressWASHINGTON, DC, 20005, USA

Contacts

Gary Brown

contact@example.gov

+1 (555) 000-0000

Full Description

The USDA Rural Development (RD) Office of External Affairs (OEA) requires Procurement Management Office assistance to award a 1-year base plus 4 option years contract. However, due to the nature of the requirement and expiration of the original BPA, this will require a short-term bridge requirement to ensure no break in services. The mission critical support services related to this requirement support the following programs: - Strategic communications consultancy services to assist in the execution of a communications pilot project. This pilot will demonstrate how OEA's new strategic tools can be employed to generate awareness of RD's priority programs and promote understanding and consideration among its high priority and hard to reach stakeholders. The pilot will provide a proof of concept (and enable subsequent execution of additional campaigns) that will give RD programs a strategic advantage in accomplishing the mission to drive prosperity in rural communities of all colors across the country. OEA seeks to identify, prioritize, and effectively communicate with new, underserved, loan and grant recipients to bring critical resources to bear against the toughest rural challenges. For example, through this initiative, OEA will develop customized communications products and targeted outreach capability. These critical tools will help deliver RD capability, including broadband to small, rural schools and healthcare facilities; assist in economic resilience; improve rural infrastructure in rural communities; ensure safe drinking water and wastewater systems; and, create jobs, opportunities, and equity in rural communities. As a result, RD will help improve opportunity and equity in rural communities. - Production of effective communications products that use RD's new strategic framework and toolset to engage specific rural audiences. Communication products and campaign execution need to cut through the clutter to reach their intended audiences (e.g., socially and economically disadvantaged rural individuals, families, and communities) and motivate them to apply to RD programs.