Strategic Marketing Support and Servcices

The Oregon Department of the State Fire Marshal is seeking a full-service marketing vendor for solicitation S-26000-00017490 to execute a strategic public awareness campaign. The primary objective is to establish Home and First Five Feet as the widely recognized shorthand for wildfire preparedness across Oregon by 2028. The selected vendor will be responsible for developing annual and seasonal marketing plans, managing paid media across digital, social, and broadcast channels, creating partner toolkits, and developing website content. All materials must comply with Section 508 and Oregon accessibility guidelines, with a specific requirement for multilingual content in English and Spanish. This is a one-time funded project with a total contract value of 250,000 dollars or less, including all media and third-party costs, and an anticipated initial term of up to two years. To be eligible, the bidding organization must have at least five years of experience in full-service marketing for public-sector or nonprofit entities. Evaluation is based on a 160-point scale focusing on campaign strategy, technical expertise, and past performance, with a 10 percent scoring preference for Oregon Small Business Enterprises. Proposals are limited to five pages and must be submitted electronically via OregonBuys by October 9, 2026.