This Solicitation opportunity from Utah was posted on June 1, 2025. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

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Strategy and Branding Agency for the Moab Office of Tourism

Closed

GC10014State & Local

Submission Closed06/27/2025, 12:00:00 AM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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NAICS: 712190

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AI Contract Overview

The Moab Office of Tourism is seeking to engage a qualified strategy and branding agency through a limited engagement to develop and execute a comprehensive branding and activation plan. The goal is to enhance Moab’s reputation as a premier travel destination both domestically and internationally by promoting diverse, welcoming, and sustainable visitor experiences. The selected agency will work closely with Moab’s stakeholders to craft a compelling brand identity and strategic approach that highlights the area's breathtaking landscapes, cultural heritage, and outdoor recreation opportunities, aiming to elevate Moab beyond its current image as primarily a gateway to Arches National Park. Moab is at a critical juncture, experiencing rapid tourism growth that presents both opportunities and challenges. While the town seeks to attract more visitors and strengthen its global reputation, it must also address issues related to crowding, environmental impact, and infrastructure strain that threaten its natural and cultural assets. The contract, valued between $500,000 and $2 million, is part of an effort to balance tourism development with sustainability, ensuring that Moab’s unique qualities are preserved while fostering economic growth. The project is set to be completed within a limited timeframe, with proposals due by June 27, 2025, and is managed by Grand County, Utah.

General Info

Agency

Utah → Grand County

NAICS

712190 - Nature Parks and Other Similar Institutions

Place of Performance

UT, USA

Set-Aside

NONE

Documents

No documents available

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Timeline

PhaseClosed

PostedJun 1

Solicitation

Response DeadlineJun 27

Deadline has passed

Submission Closed

06/27/2025, 12:00:00 AM UTC

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Organization & Contact Information

AgencyUtah → Grand County

ContactsNo contacts available

OfficeN/A

Organization / AgencyUtah → Grand County

Office AddressN/A

ContactsNo contact information available

Full Description

The Moab Office of Tourism seeks to engage a qualified strategist and branding agency for a limited engagement to develop and implement a strategy, brand identity, and activation that furthers Moab’s reputation as a domestic and international destination with a wide range of travel experiences. The agency will join our mission to promote visitor experiences that are welcoming, extraordinary, and sustainable for the small town that supports them. Moab, Utah is at a pivotal moment as a premier tourist destination. With its breathtaking landscapes, rich cultural heritage, vibrant community, and unparalleled outdoor recreation opportunities, Moab has the potential to break away from its reputation as merely the gateway town to Arches National Park and continue its ascent as one of the world’s most sought-after travel destinations. Rapid growth in tourism brings both opportunities and challenges. Moab is balancing its desires to welcome the world, continue to build a reputation as an extraordinary place, and engage visitors beyond the National Parks, while facing intermittent crowding, potential environmental degradation and strain on local infrastructure–all of which could threaten the very qualities that make Moab attractive in the first place.