Student Recruitment and Enrollment Services

Scope of Services: • Identify key student enrollment drivers for the district and target geographies or demographics for recruitment (in partnership with DPSCD). • Build knowledge among supplier staff about DPSCD, the offerings, programs, and achievements of specific schools, DPSCD’s enrollment process, and the broader Detroit educational landscape to ensure that staff can speak authentically with families by leveraging various District collateral in conversations with District and school staff, etc... • Conduct grassroots initiatives and direct contact with families to identify prospective families; tactics may include: o Door-to-door visits with parents and guardians. o In-person visits to public locations, including grocery stores, laundromats, community centers, and local community events. o Phone or text message outreach. o Mass email. o Other tactics as recommended by the vendor. o (note – all campaigns and messaging to be approved by DPSCD). • Engage prospective students along the enrollment pipeline, using consistent communication and touchpoints; coordinate with DPSCD staff to troubleshoot enrollment barriers, as needed. • Provide regular (weekly or biweekly) reports of interactions with families, the recruitment pipeline, confirmed enrollments, barriers that families are facing, feedback on DPSCD or specific schools. • Document reasons that families are and are not selecting DPSCD or specific schools and provide a summary report at the end of the initiative that outlines common themes on family feedback that can inform future recruitment or school improvement strategies. • Meet with the district team for updates, challenges, and progress on a regular basis. • Upon completion of the initiative, the vendor will provide DPSCD with contact information for all families engaged during the campaign, even if they did not result in a successful enrollment.