The Mississippi Department of Finance and Administration on behalf of The Mississippi Department of Wildlife, Fisheries, and Parks (MDWFP) is submitting a Request For Qualifications for media buying agency services.

The Mississippi Department of Finance and Administration, acting on behalf of the Mississippi Department of Wildlife, Fisheries, and Parks, is soliciting qualifications from media buying agencies to provide comprehensive digital advertising services aimed at increasing sales of hunting and fishing licenses, state park reservations, and museum tickets, while enhancing statewide brand awareness. The solicitation, identified as 1464-26-R-RFQP-00001 and posted on June 19, 2026, has a response deadline of July 24, 2026. Contractors must demonstrate strategic alignment, digital advertising expertise, past performance, reporting capabilities, and the ability to deliver dedicated account management. The contract will be awarded through a best-value trade-off process, with cost capped at $600,000 as a non-competitive pass/fail threshold. Technical qualifications carry 30% weight, management and service delivery 20%, and a live demonstration for qualified offerors accounts for 15%, making these qualitative factors decisive in the award decision. Performance is statewide within Mississippi, with a contract term of up to 36 months following execution, and all work must comply with state procurement regulations, timely payment laws, and equal opportunity employment standards. Offerors must submit completed forms, a narrative proposal, and adhere to strict submission protocols that include electronic delivery via the MAGIC portal or email to OSSS@dfa.ms.gov, or hard copy to the specified Jackson address. All proposals must include certifications regarding debarment, non-collusion, conflict of interest, and absence of contingent fees, with failure to certify triggering mandatory written explanations. Proposals are considered public records and are subject to transparency laws; no confidentiality is permitted for pricing or service details. Payments will be made electronically through Mississippi’s state system within 45 days of invoice receipt, and contractors must use E-Verify for employment eligibility. The contract includes indemnification clauses, prohibits gratuities to state employees, and explicitly reserves the right to terminate if funding becomes unavailable. No options, renewals, or specific key personnel are required, and all deliverables—including daily dashboards, weekly reports, and monthly presentations—must leverage UTM parameters and promotional codes for accurate tracking and performance evaluation.