Ticketing Services

The Rose Bowl Operating Company is soliciting a qualified firm under solicitation number 2026-RFP-0382 to provide comprehensive ticketing services for events held at the Rose Bowl venue in Pasadena, California. The selected company will manage a wide range of services divided into five phases, covering the planning, selling, and post-event periods, as well as year-round ticket management and entrance scanning. While the provider will work closely with event producers, all decisions impacting the Rose Bowl Operating Company require approval from its management team. This scope excludes events where the Rose Bowl Operating Company does not retain management rights, such as UCLA football games, the Tournament of Roses Rose Bowl Game, the Rose Bowl Flea Market, and events at the Brookside Golf Course. The procurement process requires extensive compliance documentation, including a Unique Entity Identifier from SAM.gov, conflict of interest disclosures, and certifications regarding non-collusion and lobbying activities. Bidders must provide detailed evidence of relevant experience with projects of similar scope and size, as well as information regarding key personnel and sub-consultants. The contract is subject to the City of Pasadena's regulatory standards, including the Pasadena Living Wage Ordinance, California Labor Code prevailing wage requirements, and technical assessments by the Department of Information Technology to ensure security and data compliance. Responses to this solicitation are due by October 8, 2026.