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Tourism Marketing and Brand Management

Active

State & Local

Response Deadline09/15/2026, 04:00:00 PM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

AI Contract Overview

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This subcontract for Tourism Marketing and Brand Management focuses on the strategic development and execution of destination marketing campaigns for the City of Gloucester. The selected provider will be responsible for brand positioning, target audience analysis, and the use of marketing analytics to increase visitor volume. Key deliverables include a comprehensive destination marketing plan and the implementation of promotional campaigns, all while adhering to MGL Chapter 30B procurement standards. The project is managed by the Massachusetts Purchasing Department with performance taking place in Gloucester, Massachusetts. Interested parties must submit their responses by September 15, 2026, following the solicitation posted on August 24, 2026. The contract falls under NAICS code 541810, specifically targeting professional advertising and marketing services.

General Info

Tourism marketing and brand management subcontract for Gloucester, MA, due September 15, 2026.

Agency

Massachusetts → COG00 - Purchasing DepartmentView Agency

NAICS

541810 - Advertising AgenciesView NAICS

Place of Performance

Dale Ave Gloucester, MA, 01930, USA

Set-Aside

NONE

Documents

This scope was carved out of BD-27-1372-COG00-COG00-132628.

The full solicitation package (12 documents), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

27025 Destination Marketing Organization

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Timeline

PostedAug 24

subcontract

Response DeadlineSep 15

Submission deadline

Response Deadline

09/15/2026, 04:00:00 PM UTCin 6 days

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Organization & Contact Information

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AgencyMassachusetts → COG00 - Purchasing Department

ContactsNo contacts available

OfficeN/A

Organization / Agency

Massachusetts → COG00 - Purchasing Department

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Office AddressN/A

ContactsNo contact information available

Full Description

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Performs strategic development and execution of destination marketing campaigns for prime contractors on City of Gloucester tourism projects. Conducts brand positioning, campaign development, and target audience analysis to increase visitor volume. Utilizes marketing analytics software and creative assets. Complies with MGL Chapter 30B procurement standards. Delivers a comprehensive destination marketing plan and executed promotional campaigns.

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