Tourism Public Relations Services

The Collier County Board of County Commissioners is seeking proposals from qualified Public Relations Agencies to serve as the agency of record for the Tourism Division, operating as the Naples, Marco Island, Everglades Convention & Visitors Bureau. The goal is to enhance the Division's omnichannel marketing efforts through a strategic partnership with an agency that has a strong national presence, extensive media contacts, and expertise in Destination Marketing and Luxury Travel. The selected firm will support national public relations campaigns, complementing the in-house team that manages local and regional media relations and crisis communications in collaboration with the County’s Public Information Office. The contract is expected to have a value ranging from $500,000 to $2,000,000 annually, with a historical budget of approximately $140,000 for public relations activities, plus additional funds for travel and out-of-pocket expenses. The procurement process is formalized through a Request for Proposal (RFP) issued on March 7, 2025, with a deadline for responses set for April 8, 2025. The contract will be governed by detailed purchase order terms and conditions, ensuring compliance with legal, statutory, and contractual standards, including provisions for payment, delivery, inspection, warranties, and cancellation rights. The project is managed by Lisa Oien, whose contact details are provided for inquiries. The overarching objective is to establish a comprehensive public relations strategy that elevates the destination’s profile on a national and international level, leveraging the agency’s media relationships and crisis management capabilities to support the Tourism Division’s marketing and communication goals.