Transit Ridership Software for National Transit Database (NTD) Reporting

The City of Santa Monica's Department of Transportation (DOT) is seeking to procure Transit Ridership Software to support National Transit Database (NTD) reporting for its Big Blue Bus (BBB) system. BBB operates 17 routes across Santa Monica and West Los Angeles with a fleet size expected to range between 188 and 195 buses, currently including 71 equipped with Automatic Passenger Counters (APCs), with the goal of equipping the entire fleet. In the fiscal year 2024-25, the agency provided over 10 million rides within a 58-square-mile area. The Planning and Performance Division manages this procurement, overseeing NTD reporting, operational planning, scheduling, and ensuring compliance with various federal, state, and local regulations while tracking key performance metrics. The solicitation, issued under number 465 and posted in January 2026, invites qualified vendors to submit proposals by early March 2026. The contract will establish terms for professional services including software installation, maintenance, and support to ensure accurate and efficient transit ridership data collection and reporting. Insurance requirements mandate vendors maintain comprehensive coverage, including liability and professional indemnity, throughout the contract duration. The agreement framework includes clear provisions for scope of services, compensation limits, invoicing, compliance, and termination rights. Vendors must follow strict proposal submission protocols, attend pre-proposal conferences if held, and comply with all City of Santa Monica guidelines to be considered. This procurement is critical for enhancing BBB’s data management capabilities, facilitating compliance with federal transit reporting standards, and supporting long-term transit planning.