TV, Radio, Digital Marketing

This Sources Sought notice is for informational and planning purposes only. It does not constitute a Solicitation and is not to be considered as a commitment by the Government. All firms responding to this source sought notice are advised that their response to this notice is not a request that will be considered for contract award. The information from this market research is for planning purposes only and will assist the Government in planning its acquisition strategy. This is strictly market research, and the Government will not entertain questions concerning this market research. The intent of this notice is to determine the availability of qualified commercial sources technically capable of providing the below: This contract would be to provide the Connecticut Army National Guard (CTARNG) the ability to advertise at the State and local levels using: Non-Commercial Sustaining Announcements (TV and radio broadcasts) and digital advertising campaigns. The twelve-month digital advertising campaign will place ads within Google Display Network, Meta Platforms, Tik Tok, Snap Chat and/or another platform based on return-on-investment reviews. The primary objective is to reach the CTARNG target demographics of 17-24 year-olds, then 25-35 year-olds who are willing to serve in Connecticut as CTARNG members. Also, broadcasts need to be in a variety of markets (large and small) throughout the state while giving priority treatment for available airtime, receiving repeated air-time through the campaign, and is more likely to air in desirable time slots between 6:00AM and 12:00AM local standard time. Potential offerors having the skills, experience, professional qualifications, and capabilities necessary to perform the described requirement are invited to provide a capabilities statement via e-mail. The Capability statements shall not exceed ten (10) pages and must include the following: 1) Company name and Point of Contact information (address, telephone, e-mail, web-site, etc.); 2) DUNS number and CAGE code; 3) Small Business Size/Certification (to include 8(a), HUBZone, SDVOSB, etc.); and 4) Familiarity and knowledge of the requirement. Also include where this product is manufactured. Responses are due no later than 11:59 pm EST, Wednesday, 23 November 2022, and shall be electronically submitted to john.s.rettman.civ@army.mil. All responses will be used to determine the appropriate acquisition strategy for a potential future acquisition. Response is strictly voluntary; no reimbursement will be made for any costs associated with providing information in response to this synopsis or any follow-up information requests. Contracting Office Address: 360 Broad Street, Hartford CT 06105 Point Of Contact: john.s.rettman.civ@army.mil