This Combined Synopsis/Solicitation opportunity from Department Of Defense was posted on May 22, 2026. The submission period has ended. Browse the details below for market research, or find similar active opportunities.
U.S. Navy's Marketing and Advertising Program in support of the Commander, Navy Recruiting Command (CNRC).
Contract Overview
Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.
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AI Contract Overview
The U.S. Navy, through the Commander, Navy Recruiting Command, is soliciting full-service advertising and marketing services to support its critical manpower recruitment goals across active and reserve components under Solicitation N0018926RD008. The acquisition is structured as a Firm-Fixed-Price, Indefinite-Delivery/Indefinite-Quantity (FFP/IDIQ) contract with a base ordering period from January 20, 2027, through January 19, 2028, and four optional 12-month extensions plus a single six-month option, potentially extending performance through July 19, 2032. The effort is not set aside for small businesses, but the North American Industry Classification System code is 541810 with a small business size standard of $22.5 million. The Government will evaluate proposals on a best-value trade-off basis, prioritizing non-price factors significantly over price, with mandatory pass/fail thresholds for performance approach, corporate experience, past performance (minimum Satisfactory Confidence), and submission of a socio-economic plan. Proposals must be submitted via email to Ellen Wright by June 5, 2026, and must include non-price and price volumes, along with all required representations and certifications in accordance with SAM.gov requirements, where offerors must be currently registered. The scope encompasses strategic planning, creative development, media execution, prospect management, and field events marketing, with detailed deliverables including monthly ROI trackers, lead conversion analytics, FedRAMP-approved conversation analysis tools, biennial brand assessments, and PII handling protocols. Contractors must ensure all personnel are U.S. citizens eligible for Secret clearance, hold Common Access Cards for DoD facility access, maintain certifications aligned with DOD 8140 and 8570 standards, comply with NIST SP 800-171 for CUI, and complete annual OPSEC and privacy training. All work products, including data, source code, and reports, must be surrendered to the Government upon contract completion. The contract will be administered by NAVSUP Fleet Logistics Center Norfolk, with the Contracting Officer’s Representative responsible for performance surveillance using the Quality Assurance Surveillance Plan and associated metrics tied to specific CLINs. Invoicing will occur via Wide Area Workflow, and payments will be processed electronically through SAM. The solicitation is available on NECO.navy.mil and sam.gov, and the Government assumes no responsibility
General Info
Agency
NAICS
Place of Performance
Millington, TN, USASet-Aside
Timeline
Submission Closed
Organization & Contact Information
Full Description
Amendment 0001 to Solicitation number N0018926RD008 is issued for acquiring Advertising and Marketing services in support of the U.S. Navy’s Marketing and Advertising Program in support of the Commander, Navy Recruiting Command (CNRC). Please see attachments for further details. The Government is not responsible for any costs that occurred for any submissions. The point of contact for the solicitation is Ellen Wright via email at ellen.s.wright.civ@us.navy.mil.
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This announcement constitutes only solicitation. Offers are being requested and a separate written solicitation will not be issued.
Solicitation number N0018926RD008 is issued as a Request for Proposal (RFP) for acquiring advertising and Marketing services in support of the U.S. Navy’s Marketing and Advertising Program in support of the Commander, Navy Recruiting Command (CNRC).
This acquisition is not set aside for small business concerns. This solicitation incorporates provisions and clauses by reference. The full text of provisions and clauses may be accessed electronically at www.acquisition.gov.
The Navy requires a full-service advertising and marketing services to assist in fulfilling critical manpower needs to fill vacancies in enlisted and officer program for both, the active and service components.
The proposed contract action is for services for which the Government intends the placement of a Firm-Fixed-Price (FFP), Indefinite Delivery Indefinite Quantity (IDIQ) type contract with a base ordering period commencing on or around 20 January 2027 through 19 January 2028, followed by four (4) 12-month option periods to extend the term of the contract pursuant to FAR 52.217-8, plus one (1) 6-month optional option period pursuant to FAR 52.217-8, which will be exercised if necessary. If all options are exercised, the contract is scheduled to expire on 19 July 2032.
It is the intent to process this procurement under FAR Part 12 in conjunction with FAR Part 15, as applicable, and ultimately award a single IDIQ contract as a result of the forthcoming solicitation. Interested vendors will be requested to submit both non-price and price proposals.
The Government anticipates that the resultant contract will be awarded on a best value, trade-off basis in which the non-price evaluation will be considered significantly more important than the price.
The applicable NAICs code is 541810 with a small business size standard of $22.5 Million.
Upon release, the solicitation will be issued electronically and be available for downloading at the NECO website: neco.navy.mil and/or sam.gov on or about 30 April 2026. The closing date for the receipt of offers will be set fort in the RFP document.
Interested parties are solely responsible for monitoring the above website’s for posting of the RFP and any amendments thereto. The Government will not pay for the information received.
All responsible sources may submit a proposal, which will be considered by NAVSUP FLC Norfolk, Contracting Department, Pentagon Directorate. By submitting an offer, the offeror is self-certifying that neither the requestor nor the principal corporate officials and owners are currently suspended, debarred, or otherwise indelible to receive contracts from any federal agency. Failure to do so may represent grounds for refusing to accept the offer. By submission of an offer, the contractor acknowledges the requirements that a prospective awardee must be registered in the System for Award Management (SAM) database prior to award.
Lack of registration in the SAM database will make a contractor indelible for award. Contractors may obtain information on registration and annual confirmation requirements via the website at sam.gov.
Any questions regarding this announcement should be submitted via email to ellen.s.wright.civ@us.navy.mil.
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