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This Combined Synopsis/Solicitation opportunity from Department Of Defense was posted on May 22, 2026. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

U.S. Navy's Marketing and Advertising Program in support of the Commander, Navy Recruiting Command (CNRC).

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N0018926RD008Federal

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

Active Opportunities Like This One

NAICS: 541810
New
Federal
NEARNG Targeted Advertising with AI CapabilitiesThis solicitation, issued as a Request for Quote (RFQ) under number W91243-26-Q-A003, seeks comprehensive lead generation services and artificial intelligence marketing tools aimed at increasing enlistments for the Nebraska Army National Guard. The acquisition is exclusively set aside for small businesses, with the period of performance spanning from September 1, 2026, through August 31, 2027, including two one-year option periods. Award decisions will be made based on the best overall value to the government, considering price and other factors, and require vendors to meet all technical requirements outlined in the Performance Work Statement. Offerors must also provide at least three references for similar past work with relevant details, and the government may seek additional past performance information from various sources. Submissions must be made electronically by June 22, 2026, through the Procurement Integrated Enterprise Environment (PIEE) system, with an alternate email submission option in case of technical difficulties. Questions are due by June 15, 2026. The government intends to award without discussions, emphasizing the importance of compliant and complete initial proposals. Additionally, the solicitation outlines National Guard-specific protest procedures allowing interested parties to resolve disputes internally, with detailed instructions on where and how to file protests with the Contracting Officer or the National Guard Protest Decision Authority. The contracting office is located in Lincoln, Nebraska, with primary contact Patricia Lee-Smith overseeing communications.
W7NL Uspfo Activity Ne Arng

POSTED

2 days ago

DEADLINE

in 6 days

AI Contract Overview

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The contract solicitation N0018926RD008 issued by the Department of Defense's NAVSUP Fleet Logistics Center Norfolk involves acquiring comprehensive advertising and marketing services to support the U.S. Navy’s Marketing and Advertising Program under the Commander, Navy Recruiting Command. The purpose is to address critical manpower needs across enlisted and officer programs for both active and service components. This procurement will be conducted as a Firm-Fixed-Price, Indefinite Delivery Indefinite Quantity contract with a base ordering period starting around January 20, 2027, running through January 19, 2028, followed by four one-year option periods and one additional six-month option period potentially extending the contract until July 19, 2032. The acquisition will follow FAR Part 12 and Part 15 regulations and is not set aside for small business. The solicitation will be released electronically around April 30, 2026, with proposals due by June 5, 2026. It requires submission of both non-price and price proposals, with the award expected to be made on a best value trade-off basis, prioritizing non-price factors significantly more than price. Interested vendors must monitor the NECO and SAM websites for the solicitation release and any amendments. Offerors must be registered in the System for Award Management and certify they are not suspended or debarred. The contract relates to NAICS code 541810 with a small business size standard of $22.5 million. Questions regarding the solicitation can be directed to the primary contact, Ellen Wright, via email.

General Info

Department of Defense seeks firm-fixed-price marketing services contract for Navy recruiting, starting January 2027.

Agency

Department Of Defense → Navsup Flt Logistics Ctr Norfolk

NAICS

541810 - Advertising AgenciesView NAICS

Place of Performance

Millington, TN, USA

Set-Aside

NONE

Documents

(9)

Performance-Based Work Statement for Navy Marketing and Advertising Program June 2025

PDFsow

Attachment IV - Past Performance Information Form

PDFpast-performance

Navy Recruiting Command Advertising Plan Summaries Attachment

PDFsow

Amendment 0001 to Solicitation N0018926RD008

PDFamendment

Amendment with Q&A for Navy Marketing and Advertising Program RFP N0018926RD008

PDFamendment

NRC Advertising Plan Summaries Attachment

PDFsow

Attachment IV - Past Performance Information Form

PDFpast-performance

Solicitation N0018926RD008 Navy Marketing and Advertising Program

PDFrfp

PWS Navy Marketing and Advertising Program CNRC June 2025

PDFsow

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Timeline

PhaseClosed
Posted

Combined Synopsis

Response Deadline

Deadline has passed

Submission Closed

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Organization & Contact Information

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AgencyDepartment Of Defense → Navsup Flt Logistics Ctr Norfolk
Contacts1 person available
OfficeNORFOLK, VA, 23511-3392, USA
Organization / Agency
Department Of Defense → Navsup Flt Logistics Ctr Norfolk
Office AddressNORFOLK, VA, 23511-3392, USA
Contacts

Full Description

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Amendment 0001 to Solicitation number N0018926RD008 is issued for acquiring Advertising and Marketing services in support of the U.S. Navy’s Marketing and Advertising Program in support of the Commander, Navy Recruiting Command (CNRC). Please see attachments for further details. The Government is not responsible for any costs that occurred for any submissions. The point of contact for the solicitation is Ellen Wright via email at ellen.s.wright.civ@us.navy.mil.


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This announcement constitutes only solicitation. Offers are being requested and a separate written solicitation will not be issued.


Solicitation number N0018926RD008 is issued as a Request for Proposal (RFP) for acquiring advertising and Marketing services in support of the U.S. Navy’s Marketing and Advertising Program in support of the Commander, Navy Recruiting Command (CNRC).


This acquisition is not set aside for small business concerns. This solicitation incorporates provisions and clauses by reference. The full text of provisions and clauses may be accessed electronically at www.acquisition.gov.


The Navy requires a full-service advertising and marketing services to assist in fulfilling critical manpower needs to fill vacancies in enlisted and officer program for both, the active and service components.


The proposed contract action is for services for which the Government intends the placement of a Firm-Fixed-Price (FFP), Indefinite Delivery Indefinite Quantity (IDIQ) type contract with a base ordering period commencing on or around 20 January 2027 through 19 January 2028, followed by four (4) 12-month option periods to extend the term of the contract pursuant to FAR 52.217-8, plus one (1) 6-month optional option period pursuant to FAR 52.217-8, which will be exercised if necessary. If all options are exercised, the contract is scheduled to expire on 19 July 2032.


It is the intent to process this procurement under FAR Part 12 in conjunction with FAR Part 15, as applicable, and ultimately award a single IDIQ contract as a result of the forthcoming solicitation. Interested vendors will be requested to submit both non-price and price proposals.


The Government anticipates that the resultant contract will be awarded on a best value, trade-off basis in which the non-price evaluation will be considered significantly more important than the price.


The applicable NAICs code is 541810 with a small business size standard of $22.5 Million.


Upon release, the solicitation will be issued electronically and be available for downloading at the NECO website: neco.navy.mil and/or sam.gov on or about 30 April 2026. The closing date for the receipt of offers will be set fort in the RFP document.


Interested parties are solely responsible for monitoring the above website’s for posting of the RFP and any amendments thereto. The Government will not pay for the information received.


All responsible sources may submit a proposal, which will be considered by NAVSUP FLC Norfolk, Contracting Department, Pentagon Directorate. By submitting an offer, the offeror is self-certifying that neither the requestor nor the principal corporate officials and owners are currently suspended, debarred, or otherwise indelible to receive contracts from any federal agency. Failure to do so may represent grounds for refusing to accept the offer. By submission of an offer, the contractor acknowledges the requirements that a prospective awardee must be registered in the System for Award Management (SAM) database prior to award.


Lack of registration in the SAM database will make a contractor indelible for award. Contractors may obtain information on registration and annual confirmation requirements via the website at sam.gov.


Any questions regarding this announcement should be submitted via email to ellen.s.wright.civ@us.navy.mil.