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UK Student Recruitment Marketing and Creative Services

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International

Contract Overview

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The UK Student Recruitment Marketing and Creative Services subcontract involves the development of comprehensive marketing strategies and creative content to support prime contractors on UK Universities Procurement Consortia projects. The scope of work encompasses end-to-end campaign planning, the creation of digital and offline advertising assets using graphic design software and digital marketing suites, and the execution of targeted audience outreach. Additionally, the provider is responsible for conducting performance analytics to measure campaign effectiveness. Managed by Southern Universities Management Services, the contract requires the delivery of formal marketing strategy documents, creative assets, and detailed performance reports. The solicitation was posted on October 22, 2026, with a response deadline set for February 19, 2027. The project falls under NAICS code 541430, focusing on specialized marketing and creative services to drive student recruitment efforts.

General Info

Marketing and creative services for UK university student recruitment and campaign performance analytics.

Place of Performance

Not specified

Set-Aside

NONE

Documents

This scope was carved out of PFB4064 SU.

The full solicitation package (1 document), including the RFP, is on the prime solicitation, not on this scope.

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Education Recruitment Advertising and Resourcing Services

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Timeline

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Organization & Contact Information

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AgencySouthern Universities Management Services (SUMS)
ContactsNo contacts available
OfficeN/A
Office AddressN/A
ContactsNo contact information available

Full Description

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Develops marketing strategies and creative content for prime contractors on UK Universities Procurement Consortia (UKUPC) projects. Performs campaign planning, content creation, and digital/offline advertising execution using digital marketing suites and graphic design software. Conducts audience targeting and performance analytics. Delivers marketing strategy documents, creative assets, and performance reports.

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Same NAICS industry code

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NAICS: 541810
New
International
Education Recruitment Advertising and Resourcing Services
Solicitation # PFB4064 SU
Southern Universities Management Services (SUMS), acting on behalf of the UK Universities Procurement Consortia (UKUPC), is establishing a Framework Agreement for Education Recruitment Advertising, Marketing, Attraction, and Student Recruitment Services. The scope of work is designed to support the recruitment of both students and staff across UK and international markets, primarily for Higher Education and Further Education institutions. The framework is divided into five lots, each with an estimated value of 16,000,000 GBP excluding VAT, bringing the total estimated framework value to 80,000,000 GBP excluding VAT or 100,000,000 GBP including VAT. The lots cover a range of services including recruitment advertising and resourcing, UK and international student recruitment marketing, and recruitment platforms and marketplace services. The contract is scheduled to run from 1 March 2027 to 28 February 2029, with the possibility of two 12-month extensions extending the term to 28 February 2031. Awarding will be conducted via a Competitive Flexible Procedure consisting of a two-stage evaluation process. Stage 1 involves a Pre-Qualification Questionnaire followed by quality and commercial evaluations to create a shortlist. Stage 2 requires shortlisted suppliers to provide lot-specific assessments, which may include presentations or creative work, followed by potential final price negotiations. The deadline for tender submissions is 19 February 2027 at 12:00pm, with all proposals required to be submitted electronically in English.
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POSTED

about 6 hours ago

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in 4 months
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