This Solicitation opportunity from Ohio was posted on December 6, 2024. The submission period has ended. Browse the details below for market research, or find similar active opportunities.
Visitation Research for TourismOhio
Contract Overview
Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.
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TourismOhio, a division of the Ohio Department of Development, is seeking a research partner to bolster its promotional efforts in positioning Ohio as a leading destination for tourists, residents, students, and businesses. The partnership's main aim is to meet statutory obligations related to return-on-investment research, while advancing effective marketing strategies to enhance Ohio's market presence relative to competitors and amplify the economic impact of its tourism sector. The contract includes tasks such as conducting annual visitor profile studies, assessing advertising awareness and return on investment (ROI) from various media campaigns, performing image research to evaluate Ohio's tourism attributes compared to rivals, and measuring the brand lift concerning economic development perceptions. Deliverables will be provided in the form of detailed reports offering actionable insights on each aspect studied. Performance under this contract is slated to begin upon awarding and is scheduled to run through June 30, 2025, with the possibility of a month-long extension at the state's discretion. The services are intended to be executed primarily within Ohio. The solicitation, captured on December 6, 2024, outlines a projected budget range between $500,000 and $1,500,000. It primarily categorizes under the NAICS code 541715 and PSC code AR11, indicating a focus on research and development services. This effort underscores TourismOhio’s commitment to not only boost tourism but also contribute significantly to the state's broader economic development objectives.
General Info
Place of Performance
OH, USASet-Aside
Documents
1AI Contract Breakdown
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Timeline
Submission Closed
Organization & Contact Information
Full Description
Earlier notices in this NAICS code
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