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This Solicitation opportunity from Ohio was posted on December 6, 2024. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

Visitation Research for TourismOhio

Closed
SRC0000026571State & Local

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TourismOhio, a division of the Ohio Department of Development, is seeking a research partner to bolster its promotional efforts in positioning Ohio as a leading destination for tourists, residents, students, and businesses. The partnership's main aim is to meet statutory obligations related to return-on-investment research, while advancing effective marketing strategies to enhance Ohio's market presence relative to competitors and amplify the economic impact of its tourism sector. The contract includes tasks such as conducting annual visitor profile studies, assessing advertising awareness and return on investment (ROI) from various media campaigns, performing image research to evaluate Ohio's tourism attributes compared to rivals, and measuring the brand lift concerning economic development perceptions. Deliverables will be provided in the form of detailed reports offering actionable insights on each aspect studied. Performance under this contract is slated to begin upon awarding and is scheduled to run through June 30, 2025, with the possibility of a month-long extension at the state's discretion. The services are intended to be executed primarily within Ohio. The solicitation, captured on December 6, 2024, outlines a projected budget range between $500,000 and $1,500,000. It primarily categorizes under the NAICS code 541715 and PSC code AR11, indicating a focus on research and development services. This effort underscores TourismOhio’s commitment to not only boost tourism but also contribute significantly to the state's broader economic development objectives.

General Info

TourismOhio seeks a research partner to enhance Ohio's tourism marketing and economic impact.

Documents

1

RFP DEV25TOU01 Visitation Research for TourismOhio

DOCX, High priority: read this firstrfp
High

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AgencyOhio → DEV100000 - OPERATIONS
ContactsNo contacts available
OfficeN/A
Organization / AgencyOhio → DEV100000 - OPERATIONS
Office AddressN/A
ContactsNo contact information available

Full Description

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TourismOhio is seeking a research partner to enhance our efforts in promoting Ohio as a premier destination for visitors, residents, students, and businesses. Your expertise will help us fulfill our statutory obligation to provide return-on-investment research while enabling us to market the state more effectively and efficiently. 

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Miguel
Hillary
Keith Deutsch
Christine

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