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W912JV26Q0017 Proactive Lead Generation Services

Awarded
W912JV26Q0017Federal

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Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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The U.S. Army is initiating a sole-source procurement for Proactive Lead Generation Platform services under contract W912JV26Q0017, targeting commercial institutional advertising and lead generation capabilities essential for mission-critical outreach and engagement. The solicitation, posted on July 2, 2026, is classified under NAICS code 541810 for Advertising and Related Services and is being managed by the Department of Defense through the W7NW Uspfo Activity Or Arng office located in Keizer, Oregon. The place of performance is designated as 97301, and the primary point of contact is Richard Harvey, reachable via email and phone for inquiries. This procurement bypasses competitive bidding due to a documented justification for sole sourcing, indicating that only one vendor possesses the unique, proprietary technology or expertise required to deliver the Proactive Lead Generation Platform, a system integral to the agency’s ability to efficiently identify and engage targeted institutional audiences. The action is part of a deliberate strategy to secure a specialized digital platform capable of delivering scalable, data-driven lead generation in support of defense-related institutional advertising programs.

General Info

Sole-source procurement for proprietary Proactive Lead Generation Platform under W912JV26Q0017 for defense institutional advertising.

NAICS

541810 - Advertising Agencies

Place of Performance

OR, 97301

Set-Aside

NONE

Documents

1

Sole Source Justification and Approval (J&A)

PDF, High priority: read this firstjustification-and-approval
High

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PhaseAwarded
Posted

Justification (J&A)

Awarded

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Organization & Contact Information

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AgencyDepartment Of Defense → W7NW Uspfo Activity Or Arng
Contacts1 person available
OfficeKEIZER, OR, 97303-0000, USA
Office AddressKEIZER, OR, 97303-0000, USA

Full Description

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This is a notice of Intent to Sole Source for Commercial Institutional Advertising and Lead Generation Platform services (Proactive Lead Generation Platform ? PLGP). See Justification attached

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