WA ANG Recruiting Sole Source for Movie Theater Advertising

The Washington Air National Guard is conducting a sole-source acquisition under FAR 6.302-1 to secure advertising services from National CineMedia LLC for a five-week military recruitment campaign across 32 movie theaters in Washington State, utilizing 371 screens. The contract, with solicitation number W50S9E26PA001 and an estimated value of $25,000, is justified on the basis that National CineMedia LLC holds exclusive contractual rights to advertise in these theaters, making competition impracticable. The campaign will deliver 52,000 fifteen-second video advertisements, targeting approximately 1.116 billion viewer impressions, with performance occurring at select theaters throughout the state and administrative oversight centered at Camp Murray, Washington. The contract is a firm fixed-price arrangement funded by Operations and Maintenance, Air Force appropriations under agency code W50S9E, with no options, substitutions, or additional line items specified. Contracting authority rests with MSgt Ryan Dugan, the Contracting Officer, and TSgt Brandon Hughey, who serves as the technical representative and point of contact for performance validation. No formal evaluation factors, inspection criteria, or quality standards beyond the agreed-upon delivery of ad slots are documented, and acceptance will be determined by the government based on fulfillment of the campaign parameters. The procurement does not involve physical goods, making packaging, marking, or FOB terms inapplicable, and there are no security clearance, subcontracting, or organizational conflict of interest requirements. The justification relies entirely on the exclusivity of NCM’s theater advertising inventory, confirmed through market research, with no alternative suppliers capable of providing equivalent reach. No unique entity identifier, socioeconomic status, or small business designation is provided for the contractor, and the contract includes no provisions for future extensions, renewals, or additional campaigns beyond the defined five-week period.