WA ANG Recruiting Sole Source for Movie Theater Advertising

The contract involves a sole source acquisition for advertising services focused on military recruiting activities in select movie theaters throughout Washington State. The advertising rights in these theaters are exclusively managed by National CineMedia LLC, making them the sole provider for this media placement. The contract, issued by the Department of Defense through the 194th Contracting Office located at Camp Murray, Washington, falls under the NAICS code 541810, which pertains to advertising services. This solicitation, identified by the number W50S9E26PA001 and posted on May 3, 2026, serves as a justification for the sole source procurement method. The contracting office can be contacted via email for further information. The scope specifically supports the Washington Air National Guard's recruiting efforts, leveraging targeted theater advertising to reach potential military recruits. The place of performance and administrative operations are based out of Camp Murray, WA.