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Digital Media Campaign Execution

Active

Federal

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

AI Contract Overview

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The contract involves the execution of a digital media campaign consisting of 15-second video advertisements displayed across 371 movie theater screens over a period of five weeks. This campaign will deliver a total of 52,000 ad spots, reaching an estimated 1.116 billion impressions, indicating a large-scale advertising effort aimed at broad visibility. The contract falls under NAICS code 541810, which corresponds to advertising agencies. The contract is a subcontract issued by the Department of Defense through the W7N6 Uspfo Activity Waang 194 office, with the place of performance identified as Camp Murray, zip code 98430. Although no specific solicitation number, set-aside type, or detailed organizational data are provided, the contract centers on a clearly defined media placement task intended to leverage movie theater networks for digital advertising delivery.

General Info

Digital media campaign: 52,000 ads, 371 screens, five weeks, 1.116 billion impressions, DoD subcontract.

Agency

Department Of Defense → W7N6 Uspfo Activity Waang 194

NAICS

541810 - Advertising Agencies

Place of Performance

Camp Murray, WA, 98430, USA

Set-Aside

NONE

Documents

This scope was carved out of W50S9E26PA001.

The full solicitation package (1 document), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

WA ANG Recruiting Sole Source for Movie Theater Advertising

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Timeline

PostedMay 3

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Organization & Contact Information

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AgencyDepartment Of Defense → W7N6 Uspfo Activity Waang 194

ContactsNo contacts available

OfficeN/A

Organization / AgencyDepartment Of Defense → W7N6 Uspfo Activity Waang 194

Office AddressN/A

ContactsNo contact information available

Full Description

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Delivery of 15-second video ads across 371 movie theater screens for a 5-week period, totaling 52,000 ad spots and 1.116 billion impressions.

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