Digital Media Campaign Execution

The contract involves the execution of a digital media campaign consisting of 15-second video advertisements displayed across 371 movie theater screens over a period of five weeks. This campaign will deliver a total of 52,000 ad spots, reaching an estimated 1.116 billion impressions, indicating a large-scale advertising effort aimed at broad visibility. The contract falls under NAICS code 541810, which corresponds to advertising agencies. The contract is a subcontract issued by the Department of Defense through the W7N6 Uspfo Activity Waang 194 office, with the place of performance identified as Camp Murray, zip code 98430. Although no specific solicitation number, set-aside type, or detailed organizational data are provided, the contract centers on a clearly defined media placement task intended to leverage movie theater networks for digital advertising delivery.