Way to Go Creative Agency Support

The contract involves providing creative agency support for the "Way to Go" initiative, managed by the Denver Regional Council of Governments (DRCOG) in Colorado. The purpose of this solicitation is to engage a qualified respondent, whether an individual, company, or group, to assist with branding, marketing, or related creative services to advance the program's goals. The project is set to have a contract value ranging between $500,000 and $2,000,000, reflecting a significant scope of work aimed at enhancing transportation or regional mobility efforts within the Denver area. The solicitation was posted on June 25, 2025, with a deadline for responses set for July 21, 2025, and interested parties are directed to a designated online portal for submission details. The RFP process emphasizes transparency and clarity, as evidenced by the inclusion of Q&A documents addressing various procedural and technical questions from potential respondents. These documents clarify important details such as submission deadlines, licensing requirements, and the nature of the procurement process. The contract is part of a broader effort by DRCOG to select a capable creative partner to support regional initiatives, likely involving branding, outreach, and engagement strategies to promote transportation solutions and mobility programs across Denver County. The solicitation is open to a diverse range of applicants, with the goal of fostering innovative and effective creative services aligned with the agency’s regional planning objectives.