William S. Boyd School of Law Strategic Enrollment Growth Initiative

The University of Nevada, Las Vegas, through the Nevada Government Marketplace, is soliciting proposals for the William S. Boyd School of Law Strategic Enrollment Growth Initiative under solicitation number 914-AK Addendum 1. The solicitation seeks comprehensive marketing, recruitment, and market research services to support enrollment growth across JD, Hybrid JD, and LL.M. programs, with a focus on digital lead generation, enrollment forecasting, and program feasibility analysis. Proposals must address multiple performance lots and include detailed deliverables such as real-time KPI dashboards, quarterly strategy reports, enrollment forecasts with variance analysis, and feasibility scorecards, all while adhering to strict accessibility standards including WCAG 2.1 Level AA, Section 508, FERPA, GDPR, CCPA/CPRA, and Nevada SB-220. Contractors must also comply with UNLV Brand Standards, sustainability guidelines, and energy efficiency requirements for electronic equipment. Proposals are due by June 3, 2026, at 2:00 p.m. PST and must be submitted exclusively through the NGEM online portal; no public opening will be held. The award will be determined through a trade-off methodology based on a 100-point evaluation system, with significant weight given to experience and reliability (45 points), followed by pricing (30 points), proposed technical approach (20 points), and creative capability (5 points). Offerors must self-certify their business status as small, women-owned, minority-owned, disabled veteran-owned, or local business enterprises, with additional reporting required if contract value exceeds $1 million. Contractors must maintain cyber liability insurance of $5 million per occurrence and $5 million annual aggregate, comply with strict conflict of interest disclosure requirements under Nevada law, and prohibit use of UNLV trademarks without prior written consent. All performance is FOB destination, with data storage required to be encrypted at rest in SSAE 16 certified facilities, and no substitutions or modifications are permitted without approval. Payment terms allow for monthly invoicing with net 30-day payment upon acceptance, and oversight will be conducted by UNLV without designated COR or COTR names provided.