NAICS 423940: Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers
This industry comprises establishments primarily engaged in the merchant wholesale distribution of jewelry, precious and semiprecious stones, precious metals and metal flatware, costume jewelry, watches, clocks, silverware, and/or jewelers' findings. Cross-References. Establishments primarily engaged in--Show more
NAICS 423940 – Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers encompasses the wholesale distribution of high-value decorative and functional items including gold, silver, platinum, and other precious metal products, as well as diamonds, gemstones, and timepieces. This sector serves as a critical link in the supply chain for government entities requiring specialized ceremonial, award, insignia, or diplomatic gift items.
Industry Spending Overview
Federal obligations, top contractors and agencies, and related industry codes for NAICS 423940.
AI Industry Description
NAICS 423940 – Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers encompasses the wholesale distribution of high-value decorative and functional items including gold, silver, platinum, and other precious metal products, as well as diamonds, gemstones, and timepieces. This sector...
NAICS 423940 – Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers encompasses the wholesale distribution of high-value decorative and functional items including gold, silver, platinum, and other precious metal products, as well as diamonds, gemstones, and timepieces. This sector serves as a critical link in the supply chain for government entities requiring specialized ceremonial, award, insignia, or diplomatic gift items. While not a traditional procurement category, this NAICS supports niche applications such as military medals, diplomatic presentation pieces, presidential gifts, and official insignia for federal agencies. These products often require certified metallurgical standards, traceable sourcing, and adherence to ethical mineral procurement protocols, aligning with federal compliance frameworks like the Defense Federal Acquisition Regulation Supplement (DFARS). No contractor data is available for this NAICS code, indicating limited visibility of prime contractors or subcontractors in federal award records. The competitive landscape appears fragmented, with potential participation from small businesses specializing in custom fabrication, precious metal refining, or heritage craftsmanship, though no dominant primes are evident in current procurement datasets. No agency data is available, suggesting that purchases under this classification are infrequent, decentralized, or bundled within broader procurement categories such as ceremonial supplies or administrative services. Demand may arise from agencies like the Department of State, Department of Defense, or the U.S. Mint for official gifts, honor awards, or ceremonial regalia, but no consistent spending patterns are discernible. The market context reflects low opportunity density with highly specialized, low-volume requirements. Contractors with expertise in precious metal fabrication, gemstone sourcing, and federal compliance for high-value goods may find niche opportunities in responsive, non-competitive solicitations or through GSA Schedule contracts under related classifications. Procurement is typically ad hoc, driven by ceremonial or diplomatic needs rather than recurring operational demands.
Top Contractors
Companies with the highest total award value under NAICS 423940, ranked by dollars won.
| Company | Total Awards | Contracts |
|---|---|---|
| THE TORONTO-DOMINION BANK | $6.1M | 1 |
| MARATHON WATCH COMPANY LTD | $1.3M | 1,795 |
| C. FORBES, INC | $58K | 1 |
Top Agencies
Federal agencies directing the most contract spending toward NAICS 423940.
Competition
How many companies historically bid on federal awards in NAICS 423940, from bidder counts reported on USAspending.
Half or more of reported awards drew exactly one bidder, usually a sign of incumbent-held work rather than an open field. · 6,024 reported awards
Median Bidders
1
Per reported award, all-time
Single-Bid Awards
69%
Share of reported awards with one bidder
10+ Bidder Awards
7%
Share of reported awards with 10+ bidders
Reported Awards
46% of 13,138 total awards
How this code compares up the NAICS hierarchy. Parent cohorts pool every code under their prefix, so they are the steadier baseline when a 6-digit sample is thin.
| Industry Family | Competition | Median Bidders | Single-Bid | Bidder Mix | Reported Awards |
|---|---|---|---|---|---|
423940This Code Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers | Usually Single-Bid | 1 | 69% | 6,02446% of 13,138 | |
42394NAICS Industry | Usually Single-Bid | 1 | 69% | 6,02446% of 13,138 | |
4239Industry Group Miscellaneous Durable Goods Merchant Wholesalers | Crowded Field | 6 | 14% | 150,06993% of 160,674 | |
423Subsector | Fewer Bidders | 2 | 24% | 4,637,13638% of 12,293,914 | |
42Sector Wholesale Trade | Moderate Competition | 3 | 18% | 7,843,00441% of 19,068,846 |
Bidder counts reported on past federal awards in this NAICS (USAspending). An open opportunity has no bidders yet, so this is the historical norm for similar work, not a fact about this solicitation. Not all awards report bidder counts, and fewer bidders often means incumbent-held work rather than an easier win. Federal reporting of bidder counts fell from ~96% of awards (FY2016) to ~30% (FY2018 onward); the chart shows shares of reported awards, and washed-out stretches mark years with fewer than 30 of them.
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