NAICS 424930: Flower, Nursery Stock, and Florists' Supplies Merchant Wholesalers
This industry comprises establishments primarily engaged in the merchant wholesale distribution of flowers, florists' supplies, and/or nursery stock (except plant seeds and plant bulbs). Cross-References. Establishments primarily engaged in--Show more
NAICS 424930 – Flower, Nursery Stock, and Florists’ Supplies Merchant Wholesalers encompasses the wholesale distribution of live ornamental plants, floral arrangements, nursery stock including trees and shrubs, and associated florists’ supplies such as vases, floral foam, ribbons, and packaging materials. This sector supports institutional landscaping, ceremonial decor, and horticultural programs within federal facilities, including military bases, veterans’ cemeteries, national parks, and federal administrative campuses.
Industry Spending Overview
Federal obligations, top contractors and agencies, and related industry codes for NAICS 424930.
AI Industry Description
NAICS 424930 – Flower, Nursery Stock, and Florists’ Supplies Merchant Wholesalers encompasses the wholesale distribution of live ornamental plants, floral arrangements, nursery stock including trees and shrubs, and associated florists’ supplies such as vases, floral foam, ribbons, and packaging mate...
NAICS 424930 – Flower, Nursery Stock, and Florists’ Supplies Merchant Wholesalers encompasses the wholesale distribution of live ornamental plants, floral arrangements, nursery stock including trees and shrubs, and associated florists’ supplies such as vases, floral foam, ribbons, and packaging materials. This sector supports institutional landscaping, ceremonial decor, and horticultural programs within federal facilities, including military bases, veterans’ cemeteries, national parks, and federal administrative campuses. While not a traditional defense or IT procurement category, this NAICS plays a critical role in maintaining aesthetic, psychological, and environmental standards in government-managed spaces, particularly for memorial events, seasonal observances, and groundskeeping initiatives requiring live botanical elements. No contractor data is available for this NAICS code, indicating limited visibility of prime contractors or a fragmented base of small, local, or regional wholesalers serving federal contracts. The competitive landscape is likely composed of small businesses and family-owned distributors with niche expertise in perishable goods logistics and USDA-compliant plant sourcing. No agency data is available, though demand is presumed to originate from agencies managing federal lands and facilities, such as the Department of the Interior, General Services Administration, Department of Veterans Affairs, and U.S. Army Corps of Engineers, particularly for memorial gardens, visitor centers, and ceremonial grounds. The market is characterized by low concentration and high geographic dispersion, with opportunities concentrated in regions with significant federal infrastructure. Contracting is often facilitated through GSA Schedule 51 or small business set-asides, with procurement driven by recurring, non-discretionary needs for seasonal decor and landscape maintenance. Contractors with cold-chain logistics capabilities and USDA phytosanitary compliance are best positioned to compete.
Small Business Size Standard
The SBA threshold that decides who can bid NAICS 424930 work as a small business.
The SBA cap for this NAICS (13 CFR 121.201). A business at or under it can self-certify as small for work in this code, which is what makes it eligible for a small-business set-aside. The cap is set per NAICS, so the same company can be small in one code and not in another.
13 CFR 121.201, effective January 1, 2026. The SBA revises the table roughly once a year.
Top Contractors
Companies with the highest total award value under NAICS 424930, ranked by dollars won.
| Company | Total Awards | Contracts |
|---|---|---|
| BALL HORTICULTURAL CO | $50K | 2 |
| MISCELLANEOUS FOREIGN AWARDEES | $1 | 1 |
Top Agencies
Federal agencies directing the most contract spending toward NAICS 424930.
Competition
How many companies historically bid on federal awards in NAICS 424930, from bidder counts reported on USAspending.
Half or more of reported awards drew exactly one bidder, usually a sign of incumbent-held work rather than an open field. · 678 reported awards
Median Bidders
1
Per reported award, all-time
Single-Bid Awards
56%
Share of reported awards with one bidder
10+ Bidder Awards
1%
Share of reported awards with 10+ bidders
Reported Awards
678
89% of 762 total awards
Share of reported awards in each bidder-count bracket per federal fiscal year.
How this code compares up the NAICS hierarchy. Parent cohorts pool every code under their prefix, so they are the steadier baseline when a 6-digit sample is thin.
| Industry Family | Competition | Median Bidders | Single-Bid | Bidder Mix | Reported Awards |
|---|---|---|---|---|---|
424930This Code Flower, Nursery Stock, and Florists' Supplies Merchant Wholesalers | Usually Single-Bid | 1 | 56% | 67889% of 762 | |
42493NAICS Industry | Usually Single-Bid | 1 | 56% | 67889% of 762 | |
4249Industry Group Miscellaneous Nondurable Goods Merchant Wholesalers | Usually Single-Bid | 1 | 50% | 21,94785% of 25,874 | |
424Subsector | Moderate Competition | 4 | 9% | 3,024,03646% of 6,577,512 | |
42Sector Wholesale Trade | Moderate Competition | 3 | 18% | 7,852,24141% of 19,092,105 |
Bidder counts reported on past federal awards in this NAICS (USAspending). An open opportunity has no bidders yet, so this is the historical norm for similar work, not a fact about this solicitation. Not all awards report bidder counts, and fewer bidders often means incumbent-held work rather than an easier win. Federal reporting of bidder counts fell from ~96% of awards (FY2016) to ~30% (FY2018 onward); the chart shows shares of reported awards, and washed-out stretches mark years with fewer than 30 of them.
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