NAICS 453220: Gift, Novelty, and Souvenir Stores
NAICS 453220 - Gift, Novelty, and Souvenir Stores covers establishments primarily engaged in retailing gifts, novelty items, and souvenirs. This includes the sale of a diverse range of specialty merchandise, such as commemorative items, collectibles, and curated gift sets.
Industry Spending Overview
Federal obligations, top contractors and agencies, and related industry codes for NAICS 453220.
AI Industry Description
NAICS 453220 - Gift, Novelty, and Souvenir Stores covers establishments primarily engaged in retailing gifts, novelty items, and souvenirs. This includes the sale of a diverse range of specialty merchandise, such as commemorative items, collectibles, and curated gift sets. In the government contract...
NAICS 453220 - Gift, Novelty, and Souvenir Stores covers establishments primarily engaged in retailing gifts, novelty items, and souvenirs. This includes the sale of a diverse range of specialty merchandise, such as commemorative items, collectibles, and curated gift sets. In the government contracting landscape, this code typically applies to the procurement of specialty items for official functions, commemorative awards, or the operation of retail outlets located within government-managed facilities, such as national parks, museums, and military installations.
Competition
How many companies historically bid on federal awards in NAICS 453220, from bidder counts reported on USAspending.
Median under 3 bidders per reported award. · 2,910 reported awards
Median Bidders
2
Per reported award, all-time
Single-Bid Awards
45%
Share of reported awards with one bidder
10+ Bidder Awards
1%
Share of reported awards with 10+ bidders
Reported Awards
96% of 3,034 total awards
How this code compares up the NAICS hierarchy. Parent cohorts pool every code under their prefix, so they are the steadier baseline when a 6-digit sample is thin.
| Industry Family | Competition | Median Bidders | Single-Bid | Bidder Mix | Reported Awards |
|---|---|---|---|---|---|
453220This Code Gift, Novelty, and Souvenir Stores | Fewer Bidders | 2 | 45% | 2,91096% of 3,034 | |
45322NAICS Industry | Fewer Bidders | 2 | 45% | 2,91096% of 3,034 | |
4532Industry Group | Usually Single-Bid | 1 | 87% | 532,56127% of 1,951,355 | |
453Subsector | Usually Single-Bid | 1 | 85% | 551,51128% of 1,971,383 | |
45Sector Retail Trade | Usually Single-Bid | 1 | 81% | 623,11030% of 2,052,551 |
Bidder counts reported on past federal awards in this NAICS (USAspending). An open opportunity has no bidders yet, so this is the historical norm for similar work, not a fact about this solicitation. Not all awards report bidder counts, and fewer bidders often means incumbent-held work rather than an easier win. Federal reporting of bidder counts fell from ~96% of awards (FY2016) to ~30% (FY2018 onward); the chart shows shares of reported awards, and washed-out stretches mark years with fewer than 30 of them.
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