NAICS 454111: Electronic Shopping
NAICS 454111 - Electronic Shopping covers businesses primarily engaged in retailing all types of merchandise through the internet. This sector encompasses the operation of e-commerce platforms and digital storefronts that facilitate the sale of goods to consumers and government entities via electronic means.
Industry Spending Overview
Federal obligations, top contractors and agencies, and related industry codes for NAICS 454111.
AI Industry Description
NAICS 454111 - Electronic Shopping covers businesses primarily engaged in retailing all types of merchandise through the internet. This sector encompasses the operation of e-commerce platforms and digital storefronts that facilitate the sale of goods to consumers and government entities via electron...
NAICS 454111 - Electronic Shopping covers businesses primarily engaged in retailing all types of merchandise through the internet. This sector encompasses the operation of e-commerce platforms and digital storefronts that facilitate the sale of goods to consumers and government entities via electronic means. In the government contracting landscape, this code is often utilized for the procurement of commercial off-the-shelf products and specialized equipment sourced through digital marketplaces. Madison Electric Co is a prominent contractor operating within this sector, representing the types of specialized firms capable of leveraging electronic shopping channels to fulfill government requirements. The Department of State is a primary agency awarding contracts under this NAICS code, indicating a demand for electronic procurement solutions to support its global operational missions.
Competition
How many companies historically bid on federal awards in NAICS 454111, from bidder counts reported on USAspending.
Median under 3 bidders per reported award. · 2,411 reported awards
Median Bidders
2
Per reported award, all-time
Single-Bid Awards
40%
Share of reported awards with one bidder
10+ Bidder Awards
1%
Share of reported awards with 10+ bidders
Reported Awards
91% of 2,635 total awards
Share of reported awards in each bidder-count bracket per federal fiscal year.
How this code compares up the NAICS hierarchy. Parent cohorts pool every code under their prefix, so they are the steadier baseline when a 6-digit sample is thin.
| Industry Family | Competition | Median Bidders | Single-Bid | Bidder Mix | Reported Awards |
|---|---|---|---|---|---|
454111This Code Electronic Shopping | Fewer Bidders | 2 | 40% | 2,41191% of 2,635 | |
45411NAICS Industry | Fewer Bidders | 2 | 49% | 4,31189% of 4,830 | |
4541Industry Group | Fewer Bidders | 2 | 49% | 4,31189% of 4,830 | |
454Subsector | Usually Single-Bid | 1 | 51% | 36,90786% of 43,143 | |
45Sector Retail Trade | Usually Single-Bid | 1 | 81% | 623,16530% of 2,053,116 |
Bidder counts reported on past federal awards in this NAICS (USAspending). An open opportunity has no bidders yet, so this is the historical norm for similar work, not a fact about this solicitation. Not all awards report bidder counts, and fewer bidders often means incumbent-held work rather than an easier win. Federal reporting of bidder counts fell from ~96% of awards (FY2016) to ~30% (FY2018 onward); the chart shows shares of reported awards, and washed-out stretches mark years with fewer than 30 of them.
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