NAICS 454113: Mail-Order Houses
NAICS 454113 - Mail-Order Houses covers businesses primarily engaged in retailing a variety of merchandise through catalogs, mail, or the internet. This sector encompasses the distribution of consumer goods and specialized equipment via direct-to-consumer channels, bridging the gap between wholesale supply and end-user delivery.
Industry Spending Overview
Federal obligations, top contractors and agencies, and related industry codes for NAICS 454113.
AI Industry Description
NAICS 454113 - Mail-Order Houses covers businesses primarily engaged in retailing a variety of merchandise through catalogs, mail, or the internet. This sector encompasses the distribution of consumer goods and specialized equipment via direct-to-consumer channels, bridging the gap between wholesale...
NAICS 454113 - Mail-Order Houses covers businesses primarily engaged in retailing a variety of merchandise through catalogs, mail, or the internet. This sector encompasses the distribution of consumer goods and specialized equipment via direct-to-consumer channels, bridging the gap between wholesale supply and end-user delivery. In the government contracting landscape, this code typically applies to the procurement of off-the-shelf products and general merchandise where the delivery mechanism is centered on remote ordering and shipping rather than traditional brick-and-mortar retail or complex systems integration.
Competition
How many companies historically bid on federal awards in NAICS 454113, from bidder counts reported on USAspending.
Half or more of reported awards drew exactly one bidder, usually a sign of incumbent-held work rather than an open field. · 1,383 reported awards
Median Bidders
1
Per reported award, all-time
Single-Bid Awards
61%
Share of reported awards with one bidder
10+ Bidder Awards
0%
Share of reported awards with 10+ bidders
Reported Awards
85% of 1,634 total awards
Share of reported awards in each bidder-count bracket per federal fiscal year.
How this code compares up the NAICS hierarchy. Parent cohorts pool every code under their prefix, so they are the steadier baseline when a 6-digit sample is thin.
| Industry Family | Competition | Median Bidders | Single-Bid | Bidder Mix | Reported Awards |
|---|---|---|---|---|---|
454113This Code Mail-Order Houses | Usually Single-Bid | 1 | 61% | 1,38385% of 1,634 | |
45411NAICS Industry | Fewer Bidders | 2 | 49% | 4,31189% of 4,830 | |
4541Industry Group | Fewer Bidders | 2 | 49% | 4,31189% of 4,830 | |
454Subsector | Usually Single-Bid | 1 | 51% | 36,90786% of 43,143 | |
45Sector Retail Trade | Usually Single-Bid | 1 | 81% | 623,16530% of 2,053,116 |
Bidder counts reported on past federal awards in this NAICS (USAspending). An open opportunity has no bidders yet, so this is the historical norm for similar work, not a fact about this solicitation. Not all awards report bidder counts, and fewer bidders often means incumbent-held work rather than an easier win. Federal reporting of bidder counts fell from ~96% of awards (FY2016) to ~30% (FY2018 onward); the chart shows shares of reported awards, and washed-out stretches mark years with fewer than 30 of them.
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